Vice President of Marketing And Business Development

2 months ago

las vegas, United States Inno Supps Full time

**Note: This is an in-person job. We don’t offer remote work. Please only apply if you have experience with a 50,000,000+ per year direct to consumer e commerce company.


Inno Supps is one of the fastest-growing supplement companies in the industry. Our goal is to be the largest supplement company in the world within 5 years by providing the most effective and healthy products on the market, free of artificial sweeteners, fillers, or harmful additives.


About the Role:

The VP of eCommerce Marketing Operations is the head of growth and ecommerce marketing operations that will be solely responsible for the performance of the website operations and customer acquisition objectives. This role will guide teams to optimize website performance, increase website conversion rates, and reduce customer acquisition costs.


You will be leading the ecommerce team, marketing team, and content team.


Job Duties

  • Gain a thorough understanding of our customer and business and build out the roadmap that aligns with our goals.
  • Work with the executive team and plan project execution and required resourcing requirements.
  • Directly contribute to retention initiatives owning deliverables throughout the project lifecycle (e.g. research request, project brief, test results, etc.).
  • Define and prioritize the testing roadmap and validate different hypotheses through A/B and multivariate testing to drive retention.
  • Build the retention product backlog, work closely with project managers to prioritize & manage sprints for the dev & design team.
  • Participate, create, and utilize both quantitative and qualitative methods in understanding member behavior and usage trends - including observational and clinical studies, usability testing, and analytics platforms.
  • Collaborate with cross functional teams and identify opportunities to improve the technical infrastructure to drive growth.


WHAT WE'RE LOOKING FOR

  • A minimum of a bachelor's degree in business development, Marketing, or related field. Masters degree preferred.
  • 3+ years of experience leading an ecommerce company that is doing $50,000,000+ per year in direct to consumer sales.
  • Experience collaborating with a team of designers and developers, ideally in an overseas setting.
  • Strong communicator with the ability to moderate based on audience and demonstrate an ability to partner with a range of cross functional partners.
  • Proven ability to lead the charge for the entire product development cycle. This includes: defining a product roadmap, working with web designers/architects to prioritize initiatives, managing sprints and writing user stories / acceptance criteria.
  • Exceptional communication skills and the ability to collaborate with a lot of attention to detail.
  • Capable of breaking down complex problems and holding your own in discussions with web developers/designers.
  • Decisiveness and proactiveness: you understand that we need to move quickly and that starts by making decisions, owning them and iterating when required.
  • A solid understanding of data flows between e-commerce, payment, and analytical systems (data warehouses and back-end apps)
  • Entrepreneurial in spirit, thrives in a fast-paced environment.


WHAT’S IN IT FOR YOU?

  • Competitive compensation and performance-based incentive plans.
  • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
  • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
  • A high-growth, dynamic environment with opportunities for your direct impact to be felt.
  • Paid holidays, Fun Team Events, and PTO.
  • Frequent In-person team meetups for optimal collaboration, team building and accelerating productivity.
  • A work environment and culture that is based on high performance, productivity and continuous improvement.
  • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each day.
  • Free Monthly Product Up To $200 and Unlimited Heavily Discounted Product.
  • All other benefits and insurances as required by law, based on your specific country of residence.


For this particular role, the base salary range is competitive and ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position.

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