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AARK00327 - Head of Global Marketing

2 months ago

San Francisco, United States Aarki group Full time
About Us

Aarki is an AI company that builds advertising solutions to drive mobile revenue growth. We use AI to find audiences in a privacy-first world by using trillions of contextual bidding signals coupled with proprietary behavioral models. Our audience engagement platform includes a full-service agency team and Unified Creative Strategy that delivers ad creative ideation and execution. We have worked with hundreds of advertisers over 14 years and see 5M mobile ad requests per second from over 10B devices driving performance for publishers and brands. It is independently operated and headquartered in San Francisco, CA with offices across the United States, EMEA, and APAC.

Role Overview

Are you a marketing visionary ready to drive transformation in the digital media industry? At Aarki, we're searching for a dynamic Global Head of Marketing to lead and redefine our global marketing strategy. In this pivotal role, you'll shape our brand’s future, enhance our market presence, and solidify Aarki’s position as an industry leader. We seek a strategic thinker with a profound understanding of performance and product marketing and a proven track record in executing high-impact global campaigns and sales enablement. If you're passionate about innovation and leadership, this is your opportunity to make a significant impact.

Role & Responsibilities

  • Craft and implement a forward-thinking global marketing strategy that aligns with Aarki’s business objectives and growth ambitions.
  • Elevate and strengthen the Aarki brand through strategic positioning, compelling messaging, and seamless communication across all channels.
  • Drive sales success with revenue focused product marketing and distributed sales enablement for all global markets where we operate.
  • Conduct comprehensive market research and competitive analysis to identify emerging trends, opportunities, and potential threats in the Ad Tech landscape.
  • Oversee the planning, execution, and optimization of global marketing campaigns, ensuring they deliver outstanding results and ROI.
  • Lead our digital marketing initiatives, including SEO, SEM, content marketing, email marketing, and social media, to drive robust lead generation and customer engagement.
  • Build, mentor, and inspire a high-performing global marketing team, fostering a culture of collaboration, creativity, and excellence.
  • Cultivate and manage strategic relationships with key industry partners, media outlets, and influencers to enhance brand visibility and credibility.
  • Develop and manage the global marketing budget, ensuring optimal resource allocation and maximizing marketing spend effectiveness.
  • Leverage data analytics to evaluate marketing performance, derive actionable insights, and refine strategies for continuous improvement.
  • Stay ahead of industry trends and emerging technologies to keep Aarki at the cutting edge of marketing practices.

Skills & Experience

  • A bachelor’s degree in marketing, business, or a related field and an MBA or advanced degree are highly preferred.
  • At least 10 years of experience in marketing roles, with a strong focus on performance marketing within the Adtech industry.
  • Demonstrated success in developing and executing impactful global marketing strategies and campaigns.
  • Deep knowledge of digital marketing channels, data analytics, and performance metrics.
  • Exceptional leadership, communication, and interpersonal skills with the ability to thrive in a fast-paced, dynamic environment.
  • Experience managing cross-cultural marketing initiatives and working with global teams.
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