Head of Marketing

3 months ago

San Francisco, United States Zero Prime Full time

About Us: Data & AI technologies are rapidly changing the world, and Zero Prime Ventures is at the forefront of this transformation. Since 2013, we've been building the largest global technical community through our Data Council conference and community, situated at the epicenter of the hottest advancements in data engineering & infrastructure, analytics, machine learning and artificial intelligence. These technologies are not only transforming industries but also creating new opportunities and defining our future.

As a community-led platform, we leverage our immensely popular conference series to provide a natural place for practitioners to share technical insights, for technical founders to find early design partners & customers and for growing companies to hire technical talent. Data Council has established itself as the premier community to network with the best and brightest minds in data.

We recently announced our second venture fund, Zero Prime Ventures II, to continue to invest alongside the Data Council platform. Zero Prime is dedicated to discovering and supporting engineer-founders in building early-stage B2B/enterprise companies in technical domains (data, AI, cloud, security, devtools, etc.), reinforcing our commitment to fostering innovation and growth within our community.

Job Overview: We are seeking an experienced and versatile Head of Marketing to lead our marketing efforts. This role requires a strategic thinker who can develop and execute comprehensive marketing plans to accelerate the growth of the Zero Prime Fund and also expand the reach and impact of the Data Council conference. The ideal candidate will have a proven track record in both strategic planning and hands-on execution. We're biased towards candidates with previous venture and event experience, or a previous first marketing hire at a fast-growing startup capable of being hands-on while growing the team.

Key Responsibilities:

  1. Strategic Planning:
    • Develop and implement a comprehensive marketing strategy for both Zero Prime and the Data Council conference.
    • Identify key market opportunities and trends in the data and AI sectors to position the fund and conference for maximum impact.
    • Set clear, measurable goals and KPIs for marketing campaigns and initiatives.
  2. Brand Management:
    • Enhance and maintain the brand identity of Zero Prime and Data Council.
    • Ensure consistent messaging and branding across all marketing channels and materials.
  3. Content Marketing:
    • Collaborate with industry experts, portfolio companies and conference speakers to generate high-quality content.
  4. Digital Marketing:
    • Oversee digital marketing campaigns including SEO, SEM, email marketing and social media.
    • Utilize data and analytics to measure campaign performance and optimize strategies for best results.
  5. Event Promotion:
    • Develop and execute marketing plans to promote the Data Council conference, driving attendee registration and sponsorship sales.
    • Coordinate with the event management team to ensure seamless integration of marketing efforts with event planning and execution.
  6. Public Relations:
    • Build and maintain relationships with media outlets, industry influencers and key stakeholders.
    • Manage press releases, media pitches and thought leadership initiatives to enhance visibility and reputation.

Qualifications:

  • Bachelor's degree in Marketing, Business or a related field.
  • 7+ years of experience in marketing, with a focus on strategic planning and execution.
  • Proven track record of developing and implementing successful marketing campaigns.
  • Previous experience at an enterprise startup or B2B company.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms.
  • Experience with event marketing and promotion.
  • Ability to analyze data and draw actionable insights.
  • Strong leadership and team management skills.
  • Creative thinker with a passion for innovation and continuous improvement.

Why Join Us:

  • Opportunity to shape the marketing strategy of a leading VC fund and a premier data and AI conference.
  • Work with a passionate and dedicated team of professionals.
  • Access to a vibrant community of innovators, entrepreneurs and industry experts.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.

If you're a strategic marketing leader with a knack for execution and a passion for data and AI, we'd love to hear from you. Apply now to join our team and help us drive the future of innovation.

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