Senior Director, Subscriber Acquisition

1 month ago


new york city, United States eTeam Full time

Job Description:

Execute comprehensive acquisition marketing strategies and tactics,

Market Watch to drive subscriber growth and meet business objectives (volume and

revenue).

Manage a team of acquisition marketing professionals, fostering a culture of innovation,

collaboration, and continuous improvement.

Achieve clear performance goals and provide ongoing feedback and development

opportunities to team members.

Utilise data analytics and insights to manage and monitor campaign performance, identify

trends, and optimise marketing efforts to maximise ROI.

Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and

the wider team.

Ensure owned channels (email, on-site), product experimentation, and paid media budgets

are delivering against subscription goals (volume and revenue).

Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing

teams to come up with creative ways to drive subscription growth.

Provide post-campaign analysis — drawing on successes and failures, to identify

tactics that are delivering on business goals.

*This position is hybrid- 3 days in office (Tuesday, Wednesday, Thursday) and 2 days WFH*



Quals-

-MUST HAVE: 12+ years of results-driven digital marketing experience including a focus on custome

racquisition- experience forecasting with Finance and Data teams a plu

sMUST HAVE: Experience managing a team- they will manager a team of acquisition marketing professionals, fostering a culture of innovation

.MUST HAVE: Excellent communication skills- ability to work with senior level marketing stakeholders

Experience working with product team

sROI-driven, digital-centric capabilities with the ability to anticipate media consumption trend

sand emerging opportunitie

sHands-on experience developing and reporting on creative metrics and KPIs for busines

sgoals as well as process improvement project

sExcellent planning, problem-solving and analytical skills with the ability to evaluate an

dresolve challenge

sExperience seeking out opportunities for collaboration with the wider team an

dcommunicating effectively across departmen


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