Senior Director, Subscriber Acquisition
1 month ago
Job Description:
Execute comprehensive acquisition marketing strategies and tactics,
Market Watch to drive subscriber growth and meet business objectives (volume and
revenue).
Manage a team of acquisition marketing professionals, fostering a culture of innovation,
collaboration, and continuous improvement.
Achieve clear performance goals and provide ongoing feedback and development
opportunities to team members.
Utilise data analytics and insights to manage and monitor campaign performance, identify
trends, and optimise marketing efforts to maximise ROI.
Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and
the wider team.
Ensure owned channels (email, on-site), product experimentation, and paid media budgets
are delivering against subscription goals (volume and revenue).
Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing
teams to come up with creative ways to drive subscription growth.
Provide post-campaign analysis — drawing on successes and failures, to identify
tactics that are delivering on business goals.
*This position is hybrid- 3 days in office (Tuesday, Wednesday, Thursday) and 2 days WFH*
Quals-
-MUST HAVE: 12+ years of results-driven digital marketing experience including a focus on custome
racquisition- experience forecasting with Finance and Data teams a plu
sMUST HAVE: Experience managing a team- they will manager a team of acquisition marketing professionals, fostering a culture of innovation
.MUST HAVE: Excellent communication skills- ability to work with senior level marketing stakeholders
Experience working with product team
sROI-driven, digital-centric capabilities with the ability to anticipate media consumption trend
sand emerging opportunitie
sHands-on experience developing and reporting on creative metrics and KPIs for busines
sgoals as well as process improvement project
sExcellent planning, problem-solving and analytical skills with the ability to evaluate an
dresolve challenge
sExperience seeking out opportunities for collaboration with the wider team an
dcommunicating effectively across departmen
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