Digital Marketing Manager

1 week ago

Phoenix, United States OneAZ Credit Union Full time
Our associates enjoy a one-of-a-kind culture with a rich benefits package that includes:
  • Generous paid time off: 11 paid holidays, 2 floating holidays, 6 personal days, 10 vacation days, plus sick time
  • Low-cost Medical, Dental & Vision plans - as low as $5 per pay period
  • Paid childcare assistance (up to $96 per pay period)
  • Award-winning 401(k) 5% discretionary match - fully vested from day 1
  • 100% Gym fee reimbursement up to $75/month
  • 100% Tuition Reimbursement Up to $5,250
  • $1200/yr student loan repayment
  • Target hiring range $90K-$114K (Depending on experience and prior to any incentives this position is eligible for)
This position will be located at our Corporate Office: 2355 W Pinnacle Peak Rd, Phoenix, AZ 85027

Our ideal candidate

As the Digital Marketing Manager, you will be responsible for leading the digital marketing team and driving strategic initiatives to help us compete in the marketplace space. You will oversee all digital marketing efforts, from customer acquisition campaigns to website optimization and marketing automation, ensuring a personalized and impactful customer journey. You get to collaborate across departments and manage external partnerships to drive our growth goals, providing leadership in all digital marketing aspects.

A typical day might include the following
  • Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsible for interviewing, hiring, and training associates; planning, assigning, and directing work; managing performance; rewarding and coaching associates; addressing complaints and resolving problems.
  • Leadership and Team Management: Lead and mentor the digital marketing team, ensuring alignment with broader marketing and organizational goals. Provide guidance and expertise in key digital marketing areas including SEO, PPC, email, and social media.
  • Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, engagement, and retention across multiple channels (SEO, SEM, social media, display ads, email marketing).
  • Website (CMS) Ownership: Oversee the bank's website management (CMS), ensuring it is optimized for user experience (UX), lead generation, and conversion rate optimization (CRO). Work closely with developers and the UX team to implement enhancements and personalization features.
  • Personalization and Automation: Use data-driven insights to create personalized customer experiences across digital channels. Manage and optimize marketing automation platforms to streamline lead nurturing and customer journeys.
  • KPI Ownership and Reporting: Define and track key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, lifetime value (LTV), and return on ad spend (ROAS). Provide actionable insights and recommendations for continuous improvement.
  • Omni-Channel Marketing Leadership: Coordinate digital marketing efforts with traditional marketing campaigns to ensure a cohesive omni-channel experience. Leverage digital and offline marketing tactics to provide seamless member experiences across all touchpoints.
  • Strategic Partnerships: Identify and manage partnerships with digital platforms, fintech ecosystems, influencers, and third-party vendors to enhance brand visibility and customer acquisition.
  • Content Development Oversight: Collaborate with the content team to develop high-quality, engaging content that aligns with our brand and resonates with our target audience. Ensure consistent messaging across all digital platforms.
  • Budget and Resource Management: Oversee the digital marketing budget, ensuring effective allocation of resources to maximize return on investment (ROI). Manage relationships with external agencies and vendors, negotiating contracts and ensuring quality delivery.
  • Fintech Competitor Monitoring: Stay ahead of industry trends by monitoring fintech competitors and identifying innovative digital strategies that can be adapted to our bank's digital marketing efforts.
  • Compliance and Regulatory Management: Ensure all digital marketing initiatives comply with financial services regulations, maintaining the integrity and trust of the bank's brand.
This job description should not be considered all-inclusive. It is merely a guide of expected duties. The associate understands that the job description is neither complete, nor permanent and may be modified at any time. At the request of their supervisor, an associate may be asked to perform additional duties or take on additional responsibilities without notice. Complies with all policies and standards. Position grades could fluctuate based on market value.

Education
  • High School Diploma
  • Bachelor's Degree in Marketing, Digital Media, Communications Required.
  • Master's Degree in Marketing, Digital Media, Communications Preferred.
Experience
  • 5 to 8 years of similar or related experience of digital marketing experience.
  • 1 to 3 years of similar or related experience in a managerial role, preferably in fintech, financial services, or a tech-driven environment.
Knowledge, Skills and Abilities
  • Proven track record of leading digital marketing teams and driving successful customer acquisition campaigns.
  • Strong knowledge of CMS platforms (e.g., WordPress, Drupal) and experience managing websites with a focus on UX, SEO, and CRO.
  • Expertise in personalization techniques and marketing automation platforms (e.g., HubSpot, Marketo).
  • Proficiency in managing and optimizing paid search (PPC), social media, SEO, and email marketing campaigns.
  • Experience with omni-channel marketing and the ability to align digital strategies with offline marketing efforts.
  • Proven ability to manage digital marketing KPIs such as CAC, LTV, ROAS, and conversion rates, with a data-driven approach to decision-making.
  • Excellent leadership, communication, and project management skills, with the ability to work cross-functionally and manage multiple priorities.
  • Understanding of financial regulations and experience ensuring marketing compliance within the banking or fintech industry.
  • Leadership: Ability to lead, mentor, and develop a digital marketing team, fostering a collaborative and results-driven culture.
  • Strategic Vision: Strong ability to develop and execute a forward-thinking digital marketing strategy that drives growth and enhances the bank's competitive edge.
  • Analytical Mindset: Expert in analyzing performance metrics, making data-driven decisions, and continuously improving digital marketing efforts.
  • Innovative Thinking: A creative thinker with the ability to adopt fintech-like strategies and implement new technologies to stay competitive in the digital space.
  • Agility and Adaptability: Comfortable in a fast-paced environment, able to pivot quickly as new opportunities or challenges arise.


Why join the OneAZ team?

Our culture is one-of-a-kind You'll be joining a team of friendly, hardworking, helpful associates with the same mission guiding all that we do: We exist to improve the lives of our members, our associates and the communities we serve.

We are proud to be an equal opportunity employer and value diversity. We do not discriminate on the basis of race, color, religion, creed, national origin or ancestry, sex (including pregnancy), age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, or any other legally recognized protected basis under federal, state, or local law.

We offer robust benefits including low-cost medical, dental and vision plans, gym reimbursement, paid parental leave, generous personal days and vacation time, and an award-winning 401(k) program among many others. Take a look at our career page for detailed benefit information: www.oneazcu.com/about/careers

Additional Notes:

Candidates for this position will be required to sign an authorization for OneAZ to conduct a credit and criminal background check, pursuant to procedures in the Fair Credit Reporting Act and any other applicable laws.

All candidates will be considered for this position on an individualized basis, in compliance with all applicable equal employment opportunity laws.

Ensures compliance with applicable policies, laws, and regulations, including the Bank Secrecy Act (BSA), Anti-Money Laundering (AML) compliance, USA Patriot Act, and Office of Foreign Assets Control (OFAC).

Any individual who meets the definition of a mortgage loan originator and is employed by a federal agency-regulated institution will need to be registered on NMLS.

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