Innovative Digital Marketing Strategist
5 days ago
Our organization, PCRK Group, is seeking a highly skilled Digital Marketing Strategist to lead our digital marketing efforts. This role will be responsible for developing and executing comprehensive digital marketing strategies that drive brand visibility and engagement across multiple platforms.
About the RoleThe ideal candidate will have a strong grasp of digital marketing principles, including SEO, content marketing, social media, and analytics, and be skilled in creating and executing content strategies that engage audiences, drive brand awareness, and support business growth.
Key Responsibilities:- Develop and execute innovative digital marketing strategies to enhance brand visibility and engagement.
- Manage social media accounts and curate content that promotes brand values and messaging.
- Create content for social media platforms and company newsletters.
- Utilize SEO best practices to enhance website visibility, optimize content for search engines, and drive organic traffic.
- Create and manage email marketing campaigns, including newsletters and promotions, to increase client engagement and retention.
- Monitor and analyze digital marketing performance and user engagement, providing insights and recommendations for improvement.
- Collaborate with cross-functional teams to ensure cohesive branding across all marketing channels, to align strategies and ensure consistent messaging.
The salary range for this position is estimated to be between $65,000 - $85,000 per year, depending on experience and qualifications. We offer a hybrid work arrangement in Phoenix, AZ, with access to benefits such as medical, dental, vision, and 401(k) plans.
Requirements:- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in digital marketing and content creation in a similar role, with a solid understanding of marketing principles, regulations, and best practices.
- Proficiency in content management systems (CMS), social media platforms, and familiarity with email marketing tools.
- Exceptional analytical skills and attention to detail, with the ability to measure and interpret campaign performance data and identify areas for improvement.
- Excellent written and verbal communication skills, with the ability to collaborate effectively.
- Ability to work under pressure and meet strict deadlines while managing multiple projects.
- Strong ethical standards and a commitment to maintaining confidentiality and data integrity in all marketing activities.
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