Digital and Performance Director

1 month ago

Miami, United States VITAS Healthcare Full time

The Director of Digital and Performance Marketing will oversee and drive the success of our digital marketing initiatives. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful digital campaigns. This pivotal role will drive brand awareness, generate leads, and support VITAS Healthcare's business growth. The ideal candidate possesses strong change management and collaboration skills and can build credibility and earn the trust of C-suite executives. The ideal candidate is also a creative, resourceful strategic thinker who works well in a fast-paced, results-driven environment. This role reports to the VP of Marketing.

All duties and responsibilities are to be performed in accordance with VITAS Healthcare Corporation’s policies, procedures, guidelines, contractual commitments, and governmental regulations.
Responsibilities:
  • Accountable for the performance of internal and external VITAS Healthcare websites and marketing project management system.
  • Develops and manages digital campaigns, driving performance media, web and SEO strategies to generate leads for categories of business.
  • Support the planning and supervise ongoing activities including maintaining the quality and consistency of our websites.
  • Oversees building of digital products, optimizing the user experience.
  • Strong leader collaborating with campaign and content strategy teams to develop, execute and scale media plans for paid and owned channels.
  • Provides governance of all aspects of digital marketing – (domains, social media policy, branding) to reduce risk to brand and reputation.
  • Design and execute lifecycle marketing programs to nurture leads, increase customer engagement, and reduce churn.
  • Lead and execute web strategies to optimize conversion and user experience, as well as ensure alignment with the VITAS brand and messaging.
  • Makes data driven decisions to optimize digital marketing performance and drive growth of various audiences.
  • Oversee and recommend budget allocation for digital campaigns.
  • Report on performance to stakeholders to provide transparency on efforts and spending.
  • Work closely with agencies, creative teams, and internal partners to attain business objectives.
  • Oversees vendor selection and contracts.
Qualifications:Experience:
  • Minimum of 10 years of progressive experience in digital marketing, with experience in a leadership role.
  • Strong analytical skills and knowledge of Google Analytics.
  • Working knowledge of web and mobile production and HTML preferred.
  • Experience in digital product management, delivering digital products and capabilities.
  • Deep understanding of the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of social media outreach strategies.
  • Excellent collaborator with external team, excelling at problem solving to grow audiences, as well as a strong drive for results.
  • Strategic thinker with strong project management and staff development skills.
  • Proven track record of successful campaign management, employee experience, change management, and the ability to formulate new programs.
  • A deep understanding of marketing best practices and ability to craft impactful, multi-tiered digital marketing strategies.
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives.
  • Strong organizational and interpersonal skills; experience interacting with senior leadership.
  • Adept at working in a cross-functional organization with demonstrated ability to collaborate with teams across the organization.
  • Exhibit a strong sense of ownership, ability to work independently, be attentive to detail and prioritize in a fast-paced environment.
  • Strong analytical skills: ability to gather, analyze, summarize, and present data.
  • Strong communication (verbal and written) skills.
Education:Bachelor’s in marketing, business administration, or a related field is required. A masters or MBA is preferred.Certification & Licensure:NAReasonable Accommodations:Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. #J-18808-Ljbffr

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