Senior Product Marketing Manager

5 days ago

Somerville, United States SmartBear Full time

At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award-winning and industry-favorite tools TestComplete, Swagger, BugSnag, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.


Senior Product Marketing Manager – Insight Hub

  • Lead the go-to-market strategy for our developer-first observability solution which entails cross-functional collaboration with global Product, Sales, and Marketing teams.
  • You’re coming in at a super exciting time with a major product launch
  • You’ll be able to use a full suite of tools to help you in your role, including Microsoft Sharepoint, Microsoft Office 365, Slack, Salesforce, Atlassian, SmartSheets, Pendo, MixPanel, Miro and more.

Product Intro

Did you know that 70% of mobile users quit an app if it takes too long to load? And that 40% of users will switch to a competitor after a frustrating web or mobile experience? SmartBear’s Insight Hub is our developer-centric observability solution, helping customers get faster response times to production issues, increased app performance, and accelerated product delivery. With the Insight Hub, users can pinpoint exactly where an issue resides and quickly determine the root cause and priority.


About The Role

You will be joining a smart, curious, and supportive team of product marketers who are passionate about go-to-market excellence. Here at SmartBear, you will get to lead the product launch process – working cross-functionally to define and promote market-leading products. You’ll work closely with SmartBear’s observability teams, embrace a developer-centric observability mindset, and emphasize the importance of standards like OpenTelemetry. As a Senior Product Marketing Manager, some of the main tasks you can look forward to in this role include:

  • Go-to-Market Strategy: Develop and execute comprehensive strategies for product portfolios to align with business goals and market demands.
  • Content and Collateral Development: Produce and update product collateral, including webinars, blog posts, eBooks, datasheets, presentations, and competitive analyses.
  • Messaging and Positioning: Develop clear & compelling and customer-centric product positioning, value propositions, and messaging that differentiates the product in the market.
  • Pricing & Packaging: Create, communicate, and maintain pricing & packaging models and their impact on the business.
  • Training Material: Develop and deliver training materials for sales teams and partners, ensuring a unified approach.
  • Industry Thought Leadership: Establish thought leadership by advocating SmartBear's narrative to customers, analysts, press, as well as influencers.

We are looking for you if you have:

  • Experience: 5-10 years in Product Marketing or related roles in a high-tech B2B environment.
  • Communication Skills: Exceptional written and verbal communication skills, articulating technical capabilities and product value propositions.
  • Passion for Technology: Demonstrate passion for technology and commitment to becoming an expert in product marketing.
  • Collaborative Team Player: Work effectively in a team environment, collaborating with cross-functional teams to address challenges.
  • Initiative and Prioritization: Self-starter with the ability to set priorities, navigate the corporate environment, and take initiative.
  • Adaptability: Thrive in a fast-paced environment, demonstrating flexibility to adapt quickly to changing business needs.

Why you should join the SmartBear crew:

  • You can grow your career at every level.
  • We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
  • We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
  • We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
  • We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

  • Our main goal at SmartBear is to make our technology-driven world a better place.
  • SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
  • SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
  • We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.#J-18808-Ljbffr

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