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Growth Marketing Manager
3 months ago
At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite toolsTestComplete, Swagger, Cucumber, ReadyAPI, Zephyrare trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.
Growth Marketing Manager
SmartBear is seeking a full-stack marketer to join our team and own the growth marketing strategy for one of our product groups in the SmartBear family of tools. You will be responsible for building the demand engine, with goals around increasing awareness, driving quality leads and trials that convert to opportunities and pipeline revenue, and optimizing conversion points throughout the marketing funnel.
The Growth Marketing Manager reports to the Director of Growth Marketing, and will work closely with sales and product leadership, as well as product marketing, web, and digital marketing teams to plan, execute and optimize demand generation programs across a variety of marketing channels.
Primary Responsibilities
- Define, build, and execute demand generation strategies and campaigns focused on driving highly-qualified leads to sales
- Coordinate with sales team to optimize lead volume and quality with the goal of generating high-value opportunities
- Find new channels for promoting SmartBear products through organic and paid marketing tactics
- Build and optimize nurture programs for prospect, leads, and trial users
- Develop content marketing strategy and work with internal and external writers to build out a library of compelling resources to grow inbound leads and build market awareness
- Partner with ABX team to drive demand in key accounts and with product team and other marketers on PLG efforts.
- Track marketing budget for product(s) and measure ROI of marketing spend
- Work with digital marketing team to define advertising strategy through Google AdWords, LinkedIn, Twitter, and other developer-focused ad platforms
- Work with digital team to conduct A/B tests around increasing the efficiency and effectiveness of all marketing channels and then inform sales and product teams on the key learnings of each of these tests
- 4+ years of experience planning and executing multi-channel lead generation programs for a B2B product
- Ability to review marketing analytics (traffic, leads, conversions), report results to the business, and come up with data-driven action items, based on the results
- Experience in using (or exposure to) contact management systems, CRM, marketing automation platforms, and/or marketing databases
- Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
- Demonstrated ability to multi-task and manage expectations in a fast-paced environment
- Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
- High attention to detail and focus on quality output necessary
- Self-starter with proven ability to deliver results
- Candidate must be local to Somerville MA
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
- Weve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally prot ected status.
