Sales Director
2 weeks ago
- Employment Status: Full-Time
- Shift: Varies
- Must have a bachelor’s degree in marketing, public relations, or related field from accredited college or university or equivalent experience
- Must have at least (1) one year experience, (3 years preferred) in successful sales experience
- Senior living experience preferred
- Plans, develops, executes, drives and evaluates community’s strategic marketing plan
- Maintains compliance with budget and labor and expense control utilizing spend down sheet for department expenditures
- Ensures leads database is accurate and current
- Ensures waitlist is accurate and current
- Ensures list of primary and secondary referral sources in local market is accurate and current
- Ensures marketing and sales reports are accurate and timely
- Completes competitive analysis annually and as needed of competitors in local market
- Audits current residents to determine where they resided before moving into community
- Conducts demographic analysis to determine highest concentrations of prospective residents in local market
- Increases overall resident census and achieves specific occupancy targets
- Spends time outside community identifying and cultivating relationships with referral sources
- Closes the sale effectively with prospective residents and families
- Increases awareness of the community and Century Park in the local community at large
- Participates in local marketing events, health fairs, civic organization events, etc.
- Plans and hosts marketing and waitlist events
- Communicates upcoming marketing events to appropriate staff
- Develops, arranges and provides customer centered experience tour for inquiries
- Develops and oversees inquiry follow up process to turn leads into residents
- Participates in conference calls with other Sales Directors within region and company
- Recruits, selects, hires, trains, evaluates, supervises and counsels sales team
- Schedules department hours appropriately
- Exercises appropriate independent judgment
- Must have reliable transportation, be willing and able to travel if necessary
- Must have excellent written and verbal communication skills
- Must have a valid driver’s license in current state with satisfactory driving record per Century Park standards
- Must be proficient in Microsoft Word, Excel and Outlook
- Must demonstrate outgoing, energetic personality with excellent listening skills and ability to persuade others
- Must have expert knowledge in field of practice
- Must possess ability to work with little supervision and make independent decisions when circumstances warrant
- Must understand urgency to build occupancy with ability to gain referrals and build new sources of business
- Must have the ability to implement and interpret the programs, goals, objectives, policies and procedures of the sales department
- Must demonstrate effective follow through and follow up with prospective and referral source leads
- Must demonstrate excellent customer service and hospitality
- Must display effective networking skills, account management skills and ability to build rapport and trust quickly
- Must demonstrate effective follow through and follow up with marketing leads
- Maintains confidentiality of all propriety and/or confidential information
- Must understand and follow company policies including harassment and compliance procedures
- Displays integrity and professionalism by adhering to Century Park’s Code of Ethics and completes all required compliance training
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