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Sr. Director of Wholesale-High End Contemporary-Women's-LA
2 months ago
LA BASED HIGH END CONTEMPORARY WOMENS APPAREL BRAND LOOKING FOR A STRONG SENIOR DIRECTOR OF WHOLESALE.
Position Overview:
The Senior Director of Wholesale is responsible for driving the wholesale business strategy, overseeing key accounts, and expanding the brand’s market share through effective sales and distribution channels. This role requires a deep understanding of fashion trends, brand positioning, and market dynamics, with a focus on building strong relationships with retail partners and delivering profitable growth.
Key Responsibilities:
- Develop and execute wholesale sales strategies in alignment with overall brand objectives.
- Identify and pursue new business opportunities to expand the brand’s presence in key markets.
- Collaborate with product development, merchandising, and marketing teams to align wholesale strategies with seasonal product assortments and brand vision.
- Manage and grow relationships with key wholesale partners and accounts.
- Develop customized sales plans and product assortments for each wholesale partner to maximize revenue and ensure brand representation.
- Work closely with buyers to understand their needs and provide timely feedback to internal teams.
- Drive wholesale sales targets and achieve budgeted revenue goals.
- Analyze sales performance, identify trends, and make recommendations to optimize assortments and inventory levels.
- Prepare and present sales reports, forecasts, and budgets to senior management.
- Lead and mentor a team of wholesale account executives, ensuring effective performance and professional development.
- Foster a collaborative environment across departments, ensuring seamless communication between sales, operations, and merchandising teams.
- Monitor market trends, competitor activities, and retail performance to stay ahead of industry developments.
- Make data-driven recommendations on pricing, product placement, and market expansion strategies.
- Oversee the logistical aspects of wholesale distribution, ensuring on-time deliveries and quality standards are met.
- Partner with the production and operations teams to manage inventory, address supply chain challenges, and minimize delays.
- Develop and refine policies for order management, shipping, and returns to improve wholesale partner satisfaction.
- Serve as a key ambassador for the brand in the wholesale space, representing the company at trade shows, market appointments, and industry events.
- Ensure consistent brand messaging and presentation across all wholesale channels.
Qualifications:
- Bachelor’s degree in Business, Marketing, Fashion Merchandising, or related field.
- 10+ years of experience in wholesale management within the fashion, luxury, or retail industry.
- Strong relationships with retail buyers and experience managing major wholesale accounts.
- Proven ability to develop and execute successful wholesale strategies.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to lead cross-functional teams and work collaboratively with internal departments.
- Data-driven decision-maker with strong analytical and forecasting skills.
- Experience working with international vendors and familiarity with global distribution networks.
