Senior Programmatic Consultant

2 weeks ago

San Francisco, United States Samba TV Full time

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.

This Sr. Programmatic Consultant role is an exciting opportunity to develop your technical acumen and client-facing skills at the cutting edge of the CTV and programmatic landscape. In this position, you will provide world-class customer support for our programmatic customers and work cross-functionally with internal teams to maximize the impact and value of our PMP and Data products. The ideal candidates are expert campaign optimizers with an adept understanding of the various hierarchies and nuances of multiple programmatic platforms (Ad Servers, DSPs, SSPs, DMPs, etc) who can take a dataset and turn it into insights that result in campaign extensions and incremental spend. We move fast and the ideal candidate must be willing to constantly adapt to new situations and challenges.

This specific Sr. Programmatic Consulting role will focus more on supporting Samba TV Advantage (STVA) customers, Samba’s partnerships with premium CTV publishers, and inventory optimization efforts through our SSPs.

Requirements: must live within 50 miles of a Samba Office in NYC, LA, or SF. Required in office 3 days a week (Tuesday-Thursday).

Responsibilities:
  • Drive incremental segment growth across all STVA accounts and platforms.
  • Onboard, manage, and optimize CTV inventory for Samba’s PMP and OX products.
  • Develop best practices for inventory management & programmatic operations.
  • Work cross-functionally with BD, Sales, Product, and Partner Development teams to create tailored solutions for STVA and Brand/Agency clients.
  • Analyze and verify all monthly audience usage with AP & AR for recon and billing.
  • Become an expert of Samba’s Audience product offerings and proprietary tools.
  • Develop training material and documentation for both internal teams and customers.
  • Stay ahead of industry trends and emerging technologies in the CTV and programmatic landscape to ensure we are in compliance with the latest regulations and developments.
Minimum Requirements:
  • 5+ years of experience in programmatic advertising, preferably with sell-side experience at a SSP or publisher.
  • Strong understanding of ad tech, ad servers, SSPs, DSPs, and DMPs (Springserve, Magnite, Freewheel, Xandr, Pubmatic, OpenX).
  • Experience with yield management techniques, pricing strategies, and working directly with major CTV publishers or streaming platforms.
  • Proven track record of building and maintaining strategic partnerships with publishers, platforms, brands, and agencies.
  • Proficiency in data analysis & visualization tools (Excel, Datorama/MCI, Tableau, SQL).
  • Experience with project management and CRM tools (Jira, Salesforce, Asana, etc).
  • Excellent problem-solving skills and ability to thrive in a fast-paced environment.
  • Problem solver at heart with strong project and time management skills.
  • Demonstrate excellent written and verbal communication skills.
  • BA/BS with industry emphasis or related experience.

Requisition #1156

Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU, Samba Inc. is the data controller.

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