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Programmatic Senior Lead

4 months ago

San Francisco, United States Media Matters Worldwide Full time
Job DescriptionJob Description

** This is a fully remote position. Please only apply to this position if you reside in one of the following US States where Media Matters Worldwide currently operates:

Alabama, Arizona, California, Colorado, Connecticut, Georgia, Illinois, Kansas, Massachusetts, New Jersey, New York, North Carolina, Oregon, South Carolina, Texas, and Washington.

Please note that we do not offer visa sponsorship for this position. Candidates must be legally authorized to work in the United States (specifically in the states we operate business) without requiring visa sponsorship. Thank you for your understanding.

JOB DESCRIPTION:

The Programmatic Sr. Lead is responsible for developing the strategy, campaign creation, day-to-day monitoring and optimizations of digital media campaigns across multiple clients and buying platforms, including The Trade Desk, DV360 and Amazon. The role is expected to lead smaller accounts (to be named) from a programmatic perspective, as well as contribute to and support in the set up, monitoring and optimizations of larger accounts (to be named). The Programmatic Lead should collaborate with all members of the programmatic team to reach campaign KPI goals while managing ROI/ROAS. Working with the Associate Director of Programmatic and the Programmatic Supervisor(s), they will also assist across projects/clients to drive MMWW’s programmatic offering forward.

Programmatic campaign expertise should span across desktop and mobile web & in app and encompass within CTV, Audio, DOOH, High Impact, Native and Retail. The Programmatic Lead will also be responsible for his/her account portfolio management with other stakeholders such as Media Directors as well as the client, so must be able to identify new opportunities or potential weaknesses/limitations of strategies and communicate this effectively.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop and lead programmatic strategy to meet business objectives across named accounts, managing the client relationships from a programmatic perspective
  • Execute and manage end to end campaign activation process and reporting on named programmatic accounts (across B2C and/or B2B clients)
  • Lead data-driven optimizations; working with analytics team to provide insights with client-relevant stories to provide a full picture of advertising’s impact on business results
  • Be able to work proficiently in multiple DSPs, demonstrating extensive knowledge of the RTB and wider programmatic landscape (i.e. DV360, The Trade Desk, Adelphic, Amazon, etc.)
  • Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
  • Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
  • Organize day to day tasks efficiently and be highly effective at working independently
  • Ensure clear and concise verbal (including presentation) and written communication with clients and across all company communication channels (zoom, slack, email, etc) – working across the team, within the wider agency, with clients and media owners
  • Demonstrate critical thinking and problem solving abilities
  • Over-deliver on client objectives as often as possible
  • Meet deadlines in a fast-paced environment; working under pressure and prioritizing workload
  • Project manage and prioritize tasks on busy accounts
  • Adhere to processes and best practices as well as create agency best practices based on clients and experience
  • Identify, communicate, solve and follow up on issues that arise on a daily and weekly basis
  • Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space and new brands/products being launched

QUALIFICATIONS

  • 5-7+ years experience within the field of programmatic media buying and campaign management in mobile advertising, with experience in arbitrating performance campaigns
  • Experience and proficiency in multiple DSPs (DV360, GDN, TTD, Adelphic, Amazon)
  • Excellent understanding of the programmatic landscape; able to demonstrate thought leadership with clients and internal teams
  • Ability to handle campaigns from strategy through buying, optimizations and analytics with minimal needed oversight
  • Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel
  • Knowledge of third party ad serving technology, digital analytics tools and reporting with real-time bidding experience
  • Ability to prioritize and triage workflow according to the team and MMWW’s growing needs
  • Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem
  • Highly organized and capable of working independently and as part of a group
  • Strong communication and writing skills – working across the team, within the wider agency, and with media owners
  • Demonstrated critical thinking and problem solving abilities
  • Ability to work efficiently and effectively - both independently and as part of a team
  • The ability to meet deadlines in a fast-paced environment; working under pressure and prioritizing workload
  • Excellent project management skills to prioritize tasks on busy accounts
  • BS/BA in Marketing, Communications, Advertising, or related field