ESB Advertising | Media Buyer

3 days ago

falls church, United States ESB Advertising Full time

Company: ESB Advertising

Location: Falls Church, VA 22042

Position:  Media Buyer


Job Description

We are seeking a highly organized and self-motivated individual to join our marketing team as a Media Buyer. This is a highly visible position in our fast-paced environment with a broad focus on the execution of buying traditional media from strategy to analysis. You’ll use your experienced media buying skills to gain a greater broadcast TV, cable, radio, print and OOH presence for our local, regional and national clients.


Key Functional Areas of Responsibility

  • Purchasing traditional media in various markets including planning, negotiation, placement, and reconciliation while adhering to established budgets and timelines
  • Effectively and judiciously develop and maintain an optimal media mix for our valued clients
  • Cultivate strong working relationships with media representatives and negotiate best rates
  • Secure added value, when appropriate, and ensure that schedules air/post accordingly
  • Clearly communicate media rationale/math directly to clients based on KPI’s
  • Analyze internal and external performance reporting and adjust based on findings
  • Develop pre/post buy analysis reporting
  • Troubleshoot data discrepancies, tracking issues, etc.
  • Monthly media billing and creative traffic reconciliation
  • Assist in the research and implementation of new media strategies and platforms
  • Identify and keep up with industry trends with respect to both advertising trends as well as client industry trends
  • Manage internal media forms, including advertising calendars
  • General assistance in building media plans and client facing presentations on occasion
  • Working collaboratively with all internal teams to successfully deliver traditional media campaigns - teams include research, digital, social, and SEM/SEO teams
  • Training and supporting assistant media buyers and coordinators


Professional Skills & Qualifications

  • At least 5 years of media buying experience
  • Experience with Freewheel suite of media buying software to include Strata/Eleven
  • Experience with Wide Orbit, TapScan, Scarborough, Nielsen, ComScore, Media Monitors, Kantar, Ad Intel as well as attribution models (TVSquared, Cuebiq, Samba, Alphonso, etc.) preferred
  • Demonstrable knowledge of the digital media landscape a plus
  • Excellent knowledge of MS Office and Google Suite, specifically with high proficiency in Excel and Google Sheets
  • Exceptional attention to detail with the ability to meet quick deadlines
  • Good communication (both written and verbal) and people skills
  • Working knowledge of direct marketing concepts, terminology, processes and metrics 
  • BS in Marketing preferred


Compensation & Benefits

  • Competitive salary
  • Participation in company health (medical, dental, vision) insurance plans
  • 401K with company match
  • Paid vacation, holiday and sick leave
  • Opportunity to advance your career


About Us

ESB Advertising is a data-driven agency that specializes in generating leads and growing revenue for businesses. Our team of digital and traditional media buyers help clients see bottom-line results through memorable and measurable advertising.


ESB Advertising is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

For more information about ESB Advertising visit our website at: www.esbadvertising.com

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