Marketing Manager

1 week ago

Falls Church, United States My Psychiatrist Full time

Description

JOB DESCRIPTION

My Psychiatrist is a well-established multi-disciplinary outpatient mental health group practice. We are seeking a Full-Time marketing manager.

RESPONSIBILITIES

Develop and execute a comprehensive marketing plan that includes traditional and digital marketing strategies

Focus on B2B marketing by establishing and maintaining relationships with local healthcare clinics, other medical professionals and hospitals to increase referrals to our practice

Identify business acquisition opportunities from marketing connections, engage such business owners and develop proposals for acquisition

Create engaging and informative online content, including blog posts, social media updates, and newsletters, to promote our services and educate potential patients

Design and produce marketing materials such as brochures, flyers, and advertisements

Plan and execute marketing campaigns to drive patient growth and retention

Track and analyze the effectiveness of marketing efforts and adjust strategies as needed to maximize results

Collaborate with other departments to ensure brand consistency across all communications

Develop and execute in-person marketing campaigns, such as events, seminars, and conferences, to promote our services and build relationships with potential patients and healthcare professionals

Attend industry conferences and events to network with other healthcare professionals and promote our practice

Build and maintain relationships with local schools and universities to provide educational resources and potentially recruit staff members

Collaborate with our clinical staff to identify opportunities for outreach and education in the community, such as speaking engagements or workshops

Stay up to date on industry trends and best practices to ensure our marketing efforts are innovative and effective

QUALIFICATIONS

Bachelor's degree in marketing, communications, or business preferred

Minimum of 2-5 years of experience in marketing, preferably in healthcare or a related field

Strong communication and interpersonal skills, with the ability to establish and maintain relationships with healthcare professionals and patients

Excellent writing skills with experience creating content for various channels and platforms

Proven ability to develop and execute successful marketing campaigns

Proficiency in digital marketing tools and platforms such as Google Analytics, social media advertising, and email marketing software

Strong project management skills and ability to prioritize tasks and meet deadlines

BENEFITS

Full-time salaried position with highly competitive pay

Paid time off, paid holidays, paid bereavement leave

Health, Dental and Vision insurance

Employer paid Long Term, Short Term Disability and Life Insurance

401k with 100% employer matching

Position Requirements

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