Addison Group | Digital Media Specialist | falls church, va
2 weeks ago
My non-profit client is currently hiring for a Digital Media Specialist. The expectation is for this candidate to work a hybrid schedule and be well versed in Microsoft Office Suite, SEO, Google Analytics, Paid Ads (Google Ads, Facebook/Meta Ads, or Microsoft Ads), and has 3-5 years of hands-on experience.
Key Responsibilities:
- Collaborate closely with the marketing team to align paid media strategies with broader marketing goals and business objectives.
- Design, implement, and optimize paid media campaigns across multiple channels, including paid search, display, video, and paid social.
- Develop and maintain regular performance reports and dashboards to present campaign results to the marketing team and key stakeholders.
- Conduct in-depth keyword research, audience segmentation, and competitive analysis to guide campaign strategies.
- Optimize ad copy, bidding strategies, and campaign elements to improve conversion rates and overall campaign performance.
- Continuously monitor and analyze campaign performance, offering actionable insights to enhance results.
- Track advertising costs and ROI, identifying opportunities to optimize spend and refine strategies.
- Evaluate creative performance and provide recommendations to improve future ad assets and creatives.
- Work with creative teams to develop new content tailored to various digital advertising channels.
- Stay current on industry trends, emerging technologies, and best practices to keep the organization at the forefront of digital media.
Knowledge, Skills, and Abilities:
- 3-5 years of hands-on experience in managing successful paid media campaigns.
- Expert-level understanding of Google Ads, Microsoft Ads, Meta Ads, and other relevant advertising platforms.
- Strong analytical skills, with experience in reporting and data-driven decision-making.
- Deep understanding of digital marketing metrics, including conversion tracking, attribution models, and ROI analysis.
- Proven project management abilities, with a capacity to prioritize tasks across multiple projects and deadlines.
- Excellent written and verbal communication skills, with the ability to convey complex information.
- Creative and analytical mindset, able to develop, execute, and refine strategic plans.
- Self-motivated and results-driven, with a collaborative, team-oriented approach.
- High level of integrity and professionalism in all aspects of work.
- Ability to receive and act on constructive feedback, with a growth-oriented attitude.
Required Experience and Education:
- Bachelor's degree in business, marketing, advertising, communications, or a related field; or equivalent practical experience.
- 3-5 years of professional experience in managing paid digital media campaigns.
- Proficiency in key platforms including Google Analytics, Google Ads, Facebook Ads, Microsoft Ads, and other paid media tools.
- Experience leveraging analytics platforms (e.g., GA4) to derive insights and drive strategic decisions.
- Solid proficiency with Microsoft Office tools—Word, Excel, Outlook, and PowerPoint.
Preferred Qualifications:
- Certifications in major ad platforms (e.g., Google Ads, Facebook Blueprint).
- Advanced experience with Google Analytics (GA4) for data-driven insights.
- Experience working with CRM systems such as Microsoft Dynamics 365.
- Familiarity with audience data management, SQL, and other database tools.
- Understanding of SEO best practices and how they integrate with paid media campaigns.
- Experience using project management tools like Asana, Jira, or Monday.com.
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