Digital Marketing Specialist

2 weeks ago


baltimore, United States Alderson Loop Full time

The role of the Senior Digital Marketing Specialist will be to activate and optimize web campaigns by creating personalized experiences for targeted segments to drive higher engagement. These campaigns are aligned to Americas Marketing Go-To-Market plans that ultimately support the business objectives across Americas (US and Canada Institutional & Canada Intermediary) at a Fortune 500 investment firm. This role will also partner with the segment marketings on the Americas business unit, Global Digital Solutions (GDS) team, the Marketing Strategy, Planning, and Operations (MSPO) team, and other Global Distribution partners to ensure these campaigns and user pathways are built to scale across our marketing technology stack.


PERSONAL ATTRIBUTES / SKILLS / QUALIFICATIONS

Required:

  • Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience in website and page design and creation, content management, and user experience best practices
  • Proficiency in SiteCore, and/or Drupal as a CMS and design system
  • Basic HTML and CSS experience
  • Experience working with ADA accessibility tools like AXE, Wave, Lighthouse, and even Dev tools along with knowledge of WAG 2.0
  • Experience designing landing pages and microsites

Preferred:

  • Experience with Adobe Experience Manager as a CMS platform
  • Ability to ideate and think strategically about content management, personalization, and nurture paths to enhance client experiences across website using Adobe Experience Platform, Adobe Analytics, Adobe Target, and content and experience fragment
  • Content strategy experience, including content auditing and analysis, information architecture, and SEO best practices and techniques
  • Experience in financial services, preferably asset management



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