Senior Manager, Global Brand Marketing

3 weeks ago

New York, New York, United States Bansk Beauty Full time

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome.

the job:
We are seeking a Senior Manager, Global Brand Marketing to join the amika Global Brand Management Team to partner with the Senior Director in building annual marketing plans to drive long term brand equity and achieve business objectives. The Senior Manager will report to the Senior Director and be the gatekeeper of global brand, working extremely cross-functionally with product marketing, consumer engagement, trade, ecommerce + pro marketing teams to deliver a seamless + impactful consumer experience across all amika channels + markets.

salary: $120,000 - $140,000
location: remote. NYC preferred (must be based in + have the right to work in the US)

what you'll do:
Support development of global marketing strategy and calendar development to drive brand equity + perception of amika, partnering closely with senior director to develop compelling brand marketing strategies that bring the global brand vision to life.

  1. Understand key drivers of growth and collaborate with senior director on long-term strategy and annual marketing plans.
  2. Own development of equity building brand moments, including reinforcement of our brand values + mission, our superfruit soul, ownable brand moments and partnerships that drive perception and brand growth.
  3. Lead cross functional global team to communicate global brand priorities, ensure key initiatives are on track and address any issues.

Design global go-to-market campaign strategies for new launches, product, and brand campaigns, laddering up to brand strategy and connecting the brand to global target audiences.

  1. Develop a deep understanding of the existing and target amika customer segments, our stylist and the market, and champion relevant insights throughout the GTM process.
  2. Lead creative briefing and creative development process in partnership with brand marketing associate manager, ensuring campaigns offer rich storytelling, sharp product positioning, and assets that support the entire consumer journey.
  3. Push boundaries of creative excellence in close partnership with our creative team, delivering content + campaigns that reflect brand tone + identity, setting industry standards for visual storytelling.
  4. Partner closely with associate brand marketing manager to deliver a unified narrative with consumer engagement, pro marketing & sales, trade marketing, e-commerce, and product marketing to steward brand + campaign strategy through launch and develop partnerships to ensure all marketing activities are aligned and integrated across platforms + various teams, offering a seamless consumer experience.
  5. Collaborate closely with the Global Product Marketing and editorial teams to ensure that campaign strategies deliver clear product positioning and compelling reasons to buy across all touchpoints.
  6. Lead post-mortem analysis of new launches and campaigns with cross-channel partners, summarizing and sharing learnings across the organization to inform future initiatives and optimize campaigns.

Stay ahead of emerging global trends, culture, competitive activity, and innovations globally, infusing insights + data into strategies for brand growth:

  1. Conduct in-depth market research to identify trends, customer insights, and competitive landscapes, translating findings into actionable brand + campaign plans.
  2. Connect consumer insights from market research + product strategy and bridge with brand + campaign strategies to develop campaigns that drive brand perception + objectives.
  3. Lead monthly + quarterly dashboard and reporting updates across the marketing team, identifying key insights + recommendations based on brand health + performance.

must haves:

  1. 6-8 years of related global brand marketing experience (hair care or skin care preferred), including end to end experience / traditional brand management.
  2. Creative thinker with a love for culture + trends.
  3. Entrepreneurial mindset, comfortable with ambiguity + creating processes + collaborative partnerships to set up a high growth brand for success.
  4. Experience with global innovation or product marketing, claims development and product storytelling.
  5. Bachelor's degree in Marketing, Business, or related field.
  6. Strong analytical thinking and business acumen.
  7. Ability to distill action from insights + market research into brand strategy + creative briefs.
  8. Exceptional cross-functional collaboration skills.
  9. Proficient in marketing analytics tools.
  10. Excellent communication and presentation skills.
  11. A hands-on self-starter with strong organizational skills who is comfortable with fast turnarounds and tight timelines.
  12. Excellent oral and written communication, analytical, and creative skills.
  13. Proactive approach – take initiative to do what is needed for the business.
  14. Proficiency in Microsoft Office (mainly Excel + PowerPoint) and similar programs.

ready to apply?
please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon

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