Senior Manager of Brand Growth
5 days ago
We are seeking an experienced Senior Manager, Consumer Marketing to join our team at BSE Global. In this role, you will be responsible for guiding marketing strategy and tactics to achieve objectives including fueling brand awareness, audience growth, acquisition, conversion, retention, and loyalty for our properties. You will work closely with leadership across Ticketing, Consumer Technology, Data, Analytics & Insights, and Partnerships to develop and implement omni-channel campaigns that leverage paid advertising channels, email, and institutional assets.
The ideal candidate will have a strong background in consumer marketing, with experience working with sales and revenue-generating departments. They will possess excellent written and verbal communication, interpersonal, and presentation skills, with a track record of partnering cross-departmentally to develop 360-degree marketing plans.
Key Responsibilities:
- Operate as a digital media strategy and conversion-driving subject matter expert for BSE Global brands, and act as a project lead on select projects
- Acquire extensive knowledge of our Ticketing products, establish campaign objectives, identify target audience segments, perform benchmarking, and track key performance metrics
- Leverage consumer data to cultivate actionable insights and craft audience segmentation strategy that guides targeting tactics across digital channels
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