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Global Brand Marketing Director

2 weeks ago

New York, New York, United States Bansk Beauty Full time

About Us:

Bansk Beauty is a fearless, Brooklyn-born, salon-raised haircare brand that is a friend to all hair, hairstylists, the planet + you.

We're rooted in clinical results and each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. Known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

We're a proud pal to the planet + certified B-Corp. From sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

Having grown up in salons, we know better than anyone how important stylists are—they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. All hair is welcome.

The Job:

We are seeking a Senior Manager, Global Brand Marketing to join the Bansk Beauty Global Brand Management Team to partner with the Senior Director in building annual marketing plans to drive long term brand equity and achieve business objectives. The Senior Manager will report to the Senior Director and be the gatekeeper of global brand, working extremely cross-functionally with product marketing, consumer engagement, trade, ecommerce + pro marketing teams to deliver a seamless + impactful consumer experience across all Bansk Beauty channels + markets.

Your Responsibilities:

  1. Support development of global marketing strategy and calendar development to drive brand equity + perception of Bansk Beauty, partnering closely with senior director to develop compelling brand marketing strategies that bring the global brand vision to life.
  2. Own development of equity building brand moments, including reinforcement of our brand values + mission, our superfruit soul, ownable brand moments and partnerships that drive perception and brand growth.
  3. Lead cross functional global team to communicate global brand priorities, ensure key initiatives are on track and address any issues.

Your Qualifications:

  • 6-8 years of related global brand marketing experience (hair care or skin care preferred), including end to end experience / traditional brand management.
  • Creative thinker with a love for culture + trends.
  • Entrepreneurial mindset, comfortable with ambiguity + creating processes + collaborative partnerships to set up a high growth brand for success.
  • Experience with global innovation or product marketing, claims development and product storytelling.
  • Bachelor's degree in Marketing, Business, or related field.
  • Strong analytical thinking and business acumen.
  • Ability to distill action from insights + market research into brand strategy + creative briefs.
  • Exceptional cross-functional collaboration skills.
  • Proficient in marketing analytics tools.
  • Excellent communication and presentation skills.
  • A hands-on self-starter with strong organizational skills who is comfortable with fast turnarounds and tight timelines.
  • Excellent oral and written communication, analytical, and creative skills.
  • Proactive approach – take initiative to do what is needed for the business.
  • Proficiency in Microsoft Office (mainly Excel + PowerPoint) and similar programs.