Marketing Director

6 days ago


New York, New York, United States Bansk Beauty Full time

About Bansk Beauty

We're a B Corp certified beauty company that's dedicated to reducing our environmental impact while delivering exceptional products that nourish your hair, skin + scalp.

We're seeking a Senior Manager, Global Brand Marketing to join our team and contribute to building annual marketing plans that drive long-term brand equity and achieve business objectives.

Job Summary:

This role will lead cross-functional teams to develop global marketing strategies, drive brand equity + perception of Bansk Beauty, and support the development of equity building brand moments.

Key Responsibilities:

  1. Develop global marketing strategy and calendar development to drive brand equity + perception of Bansk Beauty, partnering closely with senior director to develop compelling brand marketing strategies that bring the global brand vision to life.
  2. Support the development of equity building brand moments, including reinforcement of our brand values + mission, our superfruit soul, ownable brand moments and partnerships that drive perception and brand growth.
  3. Lead cross-functional global team to communicate global brand priorities, ensure key initiatives are on track and address any issues.

Requirements:

  1. 6-8 years of related global brand marketing experience (hair care or skin care preferred), including end-to-end experience / traditional brand management.
  2. Creative thinker with a love for culture + trends.
  3. Entrepreneurial mindset, comfortable with ambiguity + creating processes + collaborative partnerships to set up a high growth brand for success.
  4. Experience with global innovation or product marketing, claims development and product storytelling.
  5. Bachelor's degree in Marketing, Business, or related field.
  6. Strong analytical thinking and business acumen.
  7. Ability to distill action from insights + market research into brand strategy + creative briefs.
  8. Exceptional cross-functional collaboration skills.
  9. Proficient in marketing analytics tools.
  10. Excellent communication and presentation skills.
  11. A hands-on self-starter with strong organizational skills who is comfortable with fast turnarounds and tight timelines.
  12. Excellent oral and written communication, analytical, and creative skills.
  13. Proactive approach – take initiative to do what is needed for the business.
  14. Proficiency in Microsoft Office (mainly Excel + PowerPoint) and similar programs.


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