Marketing Director
6 days ago
About Bansk Beauty
We're a B Corp certified beauty company that's dedicated to reducing our environmental impact while delivering exceptional products that nourish your hair, skin + scalp.
We're seeking a Senior Manager, Global Brand Marketing to join our team and contribute to building annual marketing plans that drive long-term brand equity and achieve business objectives.
Job Summary:
This role will lead cross-functional teams to develop global marketing strategies, drive brand equity + perception of Bansk Beauty, and support the development of equity building brand moments.
Key Responsibilities:
- Develop global marketing strategy and calendar development to drive brand equity + perception of Bansk Beauty, partnering closely with senior director to develop compelling brand marketing strategies that bring the global brand vision to life.
- Support the development of equity building brand moments, including reinforcement of our brand values + mission, our superfruit soul, ownable brand moments and partnerships that drive perception and brand growth.
- Lead cross-functional global team to communicate global brand priorities, ensure key initiatives are on track and address any issues.
Requirements:
- 6-8 years of related global brand marketing experience (hair care or skin care preferred), including end-to-end experience / traditional brand management.
- Creative thinker with a love for culture + trends.
- Entrepreneurial mindset, comfortable with ambiguity + creating processes + collaborative partnerships to set up a high growth brand for success.
- Experience with global innovation or product marketing, claims development and product storytelling.
- Bachelor's degree in Marketing, Business, or related field.
- Strong analytical thinking and business acumen.
- Ability to distill action from insights + market research into brand strategy + creative briefs.
- Exceptional cross-functional collaboration skills.
- Proficient in marketing analytics tools.
- Excellent communication and presentation skills.
- A hands-on self-starter with strong organizational skills who is comfortable with fast turnarounds and tight timelines.
- Excellent oral and written communication, analytical, and creative skills.
- Proactive approach – take initiative to do what is needed for the business.
- Proficiency in Microsoft Office (mainly Excel + PowerPoint) and similar programs.
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