Director of Audience and Growth

6 days ago

new york city, United States InsideHook Full time

About InsideHook

InsideHook is the leading digital platform for those who seek meaningful, ongoing connections with the worlds of culture, wellness, and leisure. With more than 2.1 million email subscribers and 13 different newsletter editions, InsideHook is one of the fastest-growing lifestyle publishers in the country.


About HoopsHQ

In partnership with InsideHook, HoopsHQ is set to launch in Fall 2024 as a paywalled media platform offering exclusive, in-depth coverage of men’s and women’s college basketball. We are committed to reaching our audience through innovative and progressive strategies across email, web, and social channels, centered upon in-depth reporting for college basketball fans.


About the Role

We are looking for a strategic leader to drive the growth of our subscription business at Insidehook and HoopsHQ. (The former free-to-users, the latter behind a paywall.) In this role, you will focus on expanding our audience, increasing subscriber engagement, and maximizing revenue through data-driven and creative approaches. You’ll work cross-functionally with the editorial, marketing, and product teams, reporting directly to the CEO. The Audience and Growth Manager will play a crucial part in driving the long-term success of InsideHook and HoopsHQ, with the latter representing our first foray into scaled consumer revenue.


Responsibilities

  • Work with the CEO and other members of the Leadership team to develop a comprehensive acquisition and retention strategy for growing and retaining paid (Hoops HQ) and free subscribers (InsideHook).
  • Strategize across acquisition, retention, and engagement to identify opportunities for increasing net subscriber growth and contributing to ARPU (average revenue per user).
  • Identify and leverage new audience discovery channels, including search, third-party platforms, Reddit, and Apple News, to increase visibility and drive subscriber growth across both InsideHook and HoopsHQ.
  • Design and implement experiments to optimize growth through user flow, promotional offers, introductory pricing, and subscription tiers, while maintaining high customer lifetime value.
  • Collaborate with the editorial team to ensure coverage is generating quality audience growth that converts to paid subscribers over time.
  • Partner with the marketing team to execute growth campaigns from concept to launch (e.g., March Madness).
  • Coordinate with the engineering team to ensure the product roadmap aligns with subscription revenue and growth targets.
  • Build and update driver-based subscription forecast models, continuously refining assumptions and targets with the Leadership team.
  • Monitor subscription KPIs and prepare management-ready reports on business performance; maintain analytical dashboards to track real-time progress
  • Design feedback loops for editorial teams to optimize production against subscription growth goals
  • Provide monthly reporting on email performance, subscriber growth, and overall audience engagement, and report specific analysis and action items to the editorial team
  • Track and report email analytics to the editorial team, ensuring content aligns with audience preferences
  • Analyze Braze automated email sections and optimize performance
  • Oversee the Braze ESP platform relationship, focusing on deliverability and performance in collaboration with key contacts
  • Ongoing monitoring of email deliverability, domain reputation, and subscriber retention rates
  • Execute and optimize paid, earned, and organic newsletter acquisition strategies, such as Facebook/Keywee, sweepstakes, and referral programs
  • Optimize subscriber onboarding processes, including surveys and welcome series, to improve user experience
  • Support distribution strategies that expand the reach of our content across multi-platform channels, including email, social media, SEO, and partnerships


Requirements

  • 5+ years of experience in growth, product management, or finance, preferably in a subscription-based media business
  • Experience working directly with cross-functional teams, including product managers, engineers, designers, editorial and analysts
  • Proven track record of driving subscriber growth, revenue, and retention through creative and data-driven strategies
  • Expertise in developing and updating financial models and conducting analysis to inform business decisions
  • Strong analytical and problem-solving skills, with the ability to use data to drive decision-making
  • Experience with a variety of audience discovery channels (e.g., search, third-party platforms, Reddit, Apple News) and a proven ability to grow audiences by utilizing these channels strategically.
  • Experience with web analytics platforms. GA4, Parse.ly, etc.
  • Familiarity with key subscription metrics such as LTV, churn and CAC
  • Expertise in working with an ESP; experience with Braze is a plus
  • Experience with A/B testing and growth experimentation
  • Excellent communication and collaboration skills, with the ability to influence and lead cross-functional teams
  • Ability to balance individual accountability and a collaborative spirit in pursuit of company goals


Benefits

  • Health, Dental, and Vision insurance
  • Unlimited PTO
  • 12 Weeks Paid Parental Leave


To Apply

Send your resume to jobs@insidehook.com. You may include a cover letter.

  • Director of Audience and Growth

    2 hours ago

    New York, United States InsideHook Full time

    About InsideHookInsideHook is the leading digital platform for those who seek meaningful, ongoing connections with the worlds of culture, wellness, and leisure. With more than 2.1 million email subscribers and 13 different newsletter editions, InsideHook is one of the fastest-growing lifestyle publishers in the country.About HoopsHQIn partnership with...

  • Director of Audience and Growth

    5 days ago

    New York, United States InsideHook Full time

    About InsideHookInsideHook is the leading digital platform for those who seek meaningful, ongoing connections with the worlds of culture, wellness, and leisure. With more than 2.1 million email subscribers and 13 different newsletter editions, InsideHook is one of the fastest-growing lifestyle publishers in the country.About HoopsHQIn partnership with...

  • Associate Director, Audience Strategy

    4 weeks ago

    New York, New York, United States GroupM Full time

    Job SummaryWe are seeking a highly skilled Data and Audience Strategist - Associate Director to join our team at GroupM. This role will involve working with clients to create and implement audience strategies, including data acquisition, audience insights, and audience architecture.Key ResponsibilitiesDevelop first-party data acquisition strategies,...

  • Digital News and Audience Director

    1 month ago

    New York, New York, United States New York Public Radio Full time

    {"title": "Digital News and Audience Director", "description": "Job SummaryWe are seeking a highly skilled and experienced Digital News and Audience Director to lead our digital journalism efforts at New York Public Radio. The successful candidate will be responsible for developing and implementing a multi-year digital growth strategy, overseeing the online...

  • Strategic Director for Audience Insights

    4 weeks ago

    New York, New York, United States Blue State Full time

    Job OverviewBlue State is seeking a highly skilled Strategic Director for Audience Insights to join our team. As a key member of our Strategy Team, you will be responsible for developing and implementing strategies that drive engagement and growth for our clients.The ideal candidate will have a strong background in research and analysis, with experience in...

  • Audience Data Strategist

    3 weeks ago

    New York, New York, United States Newsweek Full time

    About NewsweekNewsweek is a leading global media organization that has established a reputation for delivering high-quality news and information to its audience for over 90 years. With a presence in multiple platforms, including print and digital, Newsweek reaches millions of people every month, making it a prime destination for those seeking in-depth...

  • Audience Development Manager, Vanity Fair

    1 month ago

    New York, New York, United States Condé Nast Full time

    Audience Development ManagerVanity Fair is seeking a creative and innovative media talent to join our audience development, social, and analytics team. The ideal candidate will have a strong understanding of how to develop, engage, and inform audiences across platforms, and be knowledgeable about emerging networks and how Vanity Fair can utilize them...

  • Director of Growth Marketing

    1 month ago

    New York, New York, United States Capital Department Full time

    Job OpportunityCapital Department, a pioneering fundraising firm, is seeking a seasoned professional to fill the role of Director of Growth Marketing. This position offers a unique chance to shape the narrative of innovative startups and empower entrepreneurs to raise capital and revolutionize industries.Key Responsibilities:Develop and execute a...

  • Audience Activation Specialist

    4 weeks ago

    New York, New York, United States Dynata Full time

    The Dynata Audience Activation team is a key component of the Dynata Media Solutions department, providing media agency, advertiser, and publisher partners with people-based audience data solutions to deliver effective programmatic targeting.Dynata Audience Activation currently offers 1,200+ programmatic audiences based on peoples' interests, behaviors, and...

  • Associate Director, Growth

    4 weeks ago

    New York, New York, United States Omnicom Media Group US Full time

    Omnicom Media Group (OMG) is a global media services division of Omnicom Group Inc. that delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and...

  • Marketing Director

    3 weeks ago

    New York, New York, United States CareScout Full time

    CareScout is a division of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.The Director of Product Marketing at CareScout will hold a strategic leadership role on the marketing team, acting as both player and coach while building out a high-performing group of...

  • Associate Director, Growth and Development

    4 weeks ago

    New York, New York, United States Omnicom Media Group US Full time

    Job Title: Associate Director, Growth and DevelopmentOmnicom Media Group (OMG) is a leading media services division of Omnicom Group Inc. We deliver transformational experiences for consumers, clients, and talent.As an Associate Director, Growth and Development, you will be an integral part of our team. Your role will help drive the collaboration and growth...

  • Director of Financial Growth Strategy

    2 days ago

    New York, New York, United States The Bank of America Corporation Full time

    At Bank of America, our purpose is to help make financial lives better. We focus on responsible growth in all aspects of our company. As a key leader, you will be responsible for managing various processes and teams, ensuring we deliver value to our clients, teammates, communities, and shareholders.Estimated Salary:$150,000 - $200,000 per yearAbout This...

  • Growth Director

    4 weeks ago

    New York, New York, United States KICKS CREW Full time

    About the RoleWe are seeking a seasoned Growth Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing strategies to acquire and retain customers, while also managing a team of growth marketers.Key Responsibilities:Develop and execute growth strategies to drive...

  • Senior Manager, Audience Development

    4 weeks ago

    New York, New York, United States Motorsport Network Full time

    Job Title: Senior Manager, Audience DevelopmentAbout the Role: We are seeking an experienced Senior Manager, Audience Development to lead and enhance our membership, newsletter, subscription, and engagement strategies.Key Responsibilities:* Establish a newsletter email gathering strategy across all brands in our portfolio* Lead email marketing efforts and...

  • Marketing Manager, Mass Audiences

    4 weeks ago

    New York, New York, United States ORBIS International Full time

    Job SummaryThe Direct-Response Marketing Manager is responsible for developing, executing, and analyzing offline and online marketing campaigns. This role will oversee the day-to-day management and implementation of direct mail fundraising campaigns and face-to-face canvassing, as well as supporting the digital channel. The successful candidate will...

  • Director of Growth Product Strategy

    3 weeks ago

    New York, New York, United States CookUnity Full time

    About CookUnityCookUnity is a chef-to-you marketplace that connects talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs.Our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary...

  • Enterprise Sales Director

    4 weeks ago

    New York, New York, United States DoubleVerify Full time

    Job DescriptionDoubleVerify is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Our solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery, and...

  • Development Director

    4 weeks ago

    New York, New York, United States GO Tutor Corps Full time

    About the RoleThe GO Foundation is seeking a highly skilled Development Director to spearhead our development efforts as we scale up to serve 7,500 students across seven regions in the next three years.Key ResponsibilitiesStrategy: Work with GO's leadership team and Board to identify funds needed, preferred funding targets, and approaches.Fundraising:...

  • Senior Marketing Analytics Director

    1 month ago

    New York, New York, United States Code and Theory Full time

    We are seeking a highly skilled Senior Marketing Analytics Director to lead our marketing team in developing and executing data-driven marketing initiatives.Key Responsibilities: Lead the development and implementation of audience analytics strategies to support marketing goals. Analyze and interpret complex data sets to provide actionable insights on...