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Marketing Manager

2 months ago

Lincoln, United States Zelle Human Resources Solutions Full time
Job DescriptionJob DescriptionMarketing Manager opening On-Site in Lincoln, NE

Are you a skilled marketer fluent in e-commerce and enthusiastic about digital media and marketing? Does growing a B2B industrial manufacturing company for the future excite you? Do you enjoy learning about new products and software platforms? Does a fast-paced environment appeal to you?

WHAT WE WILL ASK YOU TO DO:
Work within the sales and marketing team to drive measurable company growth
Display a strong grasp of current marketing tools and strategies and emerging trends
Work cross-functionally with internal departments and vendors to develop and deliver marketing content on time and budget
Play an essential role in the content strategy and hands-on daily content management for the company's websites and e-commerce stores (Magento)
Fulfill and optimize the integration of the company's marketing automation, e-commerce, CRM (Dynamics 365), and ERP (Business Central) systems utilizing various SaaS platforms
Have a vision for new and creative growth strategies, generate ideas for optimizing user and customer experiences

Department:
Create, post, and update content for the company websites (Magento/Adobe Commerce)
Work as part of the team to develop and execute marketing content ranging from social media posts, email campaigns, brochures, videos, blogs, white papers, feature articles, and more (Adobe Creative Suite)
Work in tandem with our graphic artist to fulfill the company's photography needs
Ideate and write social media and blog posts, website and ad copy, customer case studies
Proof-read and edit all types of marketing and sales materials as well as product collateral
Design and develop customer education materials and lead generation strategies

Website
Play an integral content role in the company's websites and integrated digital marketing campaigns from concept to execution (Magento/Adobe Commerce)
Work within the website platform daily to ensure content is current and correct
Monitor and troubleshoot website and e-commerce orders and issues
Assist in the development and deployment of SEO/SEM strategy to improve web traffic
Maintain the company's compliance with global privacy legislation

Digital
Develop and deploy lead generation and educational programs using the company's marketing automation platform for email, landing pages, automated campaigns, and account based marketing (Act-On)
Support and grow company presence by monitoring and posting content on a variety of organic and paid lead acquisition channels (GlobalSpec, AZO, Direct Industry, BulkInside)
Optimize, grow, and interact with the media contact database to enhance public relations and article opportunities (SalesIntel)
Strategize and execute programmatic advertising (MultiView)

Social
Collaborate with graphic designer to create and manage paid advertising (Google, Facebook, and LinkedIn)
Oversee the company's social media platforms and work with the graphic designer to develop posts and content to enhance engagement and grow the company's social media presence
Monitor and report monthly on the performance of digital media and social marketing campaigns and make recommendations for improvement
Understand how to update, manage, and maintain the integrity of CRM and MA databases on an ongoing basis
Address opt-outs and bounces to optimize deliverability, open rates, and digital reputation (Act-On, Microsoft Dynamics CRM)
Ensure all leads from the company's digital and trade show marketing are entered into CRM and contributing to monthly reports

Events
Guide and support the Marketing Coordinator in the preparation and execution of trade shows, webinars, and event management including pre-event publicity to drive traffic and post-event evaluation
Assist the human resources manager with the creation, promotion, and execution of company and employee events

WHAT YOU SHOULD BRING TO THE TABLE:
Four-year degree in marketing, web development, computer science, or related field
Two or more years of experience in e-commerce website content development, administration, and day-to-day management
Four or more years of proven working experience in marketing
Working knowledge of Adobe Creative Suite with emphasis on Indesign, Photoshop, and Premier
Experience using Magento preferred and/or other ecommerce website content management platforms
Basic working knowledge of HTML and CSS Background posting, monitoring, and reporting on LinkedIn, Facebook, Instagram, Twitter, or YouTube platforms
Experience in Google PPC, Facebook, and LinkedIn advertising platforms
Adept working in CRM database management and report development
Experience using marketing automation or email platforms
Knowledge of GDPR, CCPA, and data storage privacy legislation
Strategic knowledge of SEO/SEM optimization practices (SEMRush)
Experience using website analytics tools (Google Analytics)
Strong analytical and decision-making skills and data-driven thinking

Zelle is an Equal Opportunity Employer

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