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Digital Marketing Strategist

4 months ago

Fort Lauderdale, United States Starmark Full time
Job DescriptionJob DescriptionSalary:

We’re looking for new junior and senior stars with experience in paid and organic search, social and display to join our self-motivated, super valuable and almost magically talented Media and Business Intelligence team. If you’re passionate, curious, detail-oriented and love BIG Ideas, we’d love to hear from you.


Starmark is proud to follow Agile methodology agency-wide. As an Agile Team We Value:


  • Quick Daily Check-ins: Facilitate collaboration, increase transparency, reduce noise, avoid waste
  • Solid Planning: You are the expert Participate in project roadmaps, plan new stories with clients, plan your work in 2-week sprints
  • People Who Deliver: Digital marketing recommendations based on data and analytics
  • Being Able to Respond to Change: Plan for change, remain flexible, collaborate with team and clients for success


Digital Marketing Strategist, Paid & Organic


  • Own and drive innovative, inspiring and award-winning campaigns that meet and exceed our client’s goals.
  • Stay up to date with the latest digital innovations and leverage them to create cutting edge work.
  • Passionate about Social Media and/or Search Marketing, have an understanding of the wider landscape and understand how all the channels can work together for successful integrated campaigns.
  • Both data-driven and customer-centric, understand the logic of digital marketing measurement and how to prove effectiveness.


Role Responsibilities:


  • Develop and implement social media, search and display strategies for multiple brands in line with client’s goals
  • Design and manage awareness, prospecting, remarketing and lead generation campaigns, both B2C and B2B
  • Manage budgets and campaign optimizations to drive strong return on investment
  • Implement channel specific tactics across multiple platforms
  • Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for social channels
  • Oversee, mentor and inspire Media specialists and ensure they are meeting client’s goals
  • Work with creative partners to deliver amazing results
  • Deliver POVs, audits and competitive analysis
  • Audience targeting, benchmark reporting and recommendations
  • Monitor and track all campaign tactics by medium and source, including phone tracking analytics, and develop reports, insights and recommendations to populate campaign dashboards
  • Interpret data and strategize how to improve creative and approach to optimize results
  • Maintain the social content calendar - in conjunction with the rest of the integrated marketing efforts - 30 days in advance
  • Plan, produce and publish organic content to various channels (Google Ads, Facebook, Instagram, Twitter, LinkedIn, TikTok)
  • Direct optimization, including copy & messaging, creative, audience targeting, ads, landing pages, A/B tests, to meet and exceed established critical metrics
  • Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs.
  • Budget stewardship, expense tracking billing reconciliation
  • Excellent writing, editing (photo, video, text), presentation and communication skills


Expectations:


  • Learning, learning and more learning from your peers, about your clients, and about new digital marketing techniques.
  • Ability to work directly with client and team to build relationships.
  • Balanced analytical and creative mindset.
  • Strong written and verbal communication skills, and organizational skills.
  • Ability to manage multiple clients in an Agile, deadline-driven environment.
  • Experience designing, implementing and measuring the effectiveness of high engagement nurture campaigns.
  • Excellent project management skills, especially in a fast-paced cross-functional environment.


Requirements:


  • 5+ years of experience in Paid Social, Organic Social, Paid Search & Analytics and reporting.
  • Hands-on experience with advertising and digital media platforms (e.g., Google Ads, LinkedIn, Twitter, Facebook, Instagram, YouTube).
  • Experience in Programmatic Display a plus
  • Experience managing B2B and B2C performance-driven campaigns
  • Solid expertise in campaign and channel analysis and reporting
  • Google Analytics, Google Tag Manager, reporting dashboards
  • Facebook Ads, LinkedIn Ads, Twitter Ads, Google Ads, Moz, SEM Rush, SpyFu
  • BS/BA in marketing, communications, or similar.
  • Google Ads Certification, Facebook certification, or certification in progress
  • ABM experience a plus


We offer health, dental and vision insurance, 401k, paid time off and more.


We are flexible to full-time or contract and local or remote within the US.


Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL. We specialize in strategic thinking, award-winning creative, branding, advertising, interactive and public relations. Starmark delivers fresh perspectives and smart thinking to ignite clients’ business. Then we reinvest the knowledge to maximize return. It’s Big Ideas. Bottom line.