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Assistant Marketing Manager, Baker Book House

3 months ago

Grand Rapids, United States Baker Book House Company Full time
Job DescriptionJob Description

Title:

Assistant Marketing Manager, Baker Book House

Reports to:

EVP of Direct to Consumer and Retail Operations

Department:

Baker Book House

Location:

Hybrid

Hours

Full time, 40 hours per week, overtime with prior approval

FLSA:

Non-exempt

Position Objective:

The assistant marketing manager's primary objective is to assist with the entire marketing process and strategy of Baker Book House. This role supports the efforts of the retail and ecommerce channels to achieve the financial goals of the organization and be profitable.

Primary Responsibilities

  • Responsible for driving sales and strategy through email marketing
    • Create once a month type emails like new releases and events
    • Send 4-5 emails that are based on transactions including a weekly newsletter
    • Send emails around special in-store events and sales
    • Set up preorder email deliverables as requested by our publishing partners.
    • Coordinate email requests from our publishing partners
  • Help support in-store and virtual events by setting up Eventbrite, which distributes to Facebook and BakerBookHouse.com. Coordinate the creation of graphics and support materials for events (Eventbrite header, endcap, poster, shelf talkers and any other needs that arise.) Possibly provide tech support for in-store events.
  • Builds and implements OptInMonster slide-ins on BakerBookHouse.com
  • Assist in creating in-store marketing materials like flyers, signage, etc.
  • Build and maintain landing pages on BakerBookHouse.com
  • Add additional digital assets on individual book pages on BakerBookHouse.com as requested by store team or publishing marketing.
  • Build and maintain ads that run on the television monitors in-store.
  • Manage and create banner ads for BakerBookHouse.com and for BakerAcademic.com home page.
  • Serves as the liaison between publishing and retail operations.
  • Other tasks may be assigned by the supervisor.

Qualifications

  • At least two years of marketing experience
  • Strong communication skills (written and verbal) are essential
  • Strong relational skills, seeking to serve and meet the needs of the store staff and the customers
  • Ability to manage multiple projects at once
  • Aptitude as a self-starter
  • Able to use email building programs, Canva, Prism, Microsoft Office products, and Adobe Suite experience is a plus
  • Bachelor's degree in Marketing or related field required

Compensation and Benefits

Commensurate with qualifications and experience. As a full-time position, benefits offered include health, dental, vision, group life insurance, short- and long-term disability insurance, profit sharing, paid time off, paid parental leave, 401(k) after three months, and others.

Baker Publishing Group is an Equal Opportunity Employer

As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.