Director of Communications and Marketing
3 days ago
FarmFirst Dairy Cooperative is seeking a highly skilled Director of Communications and Marketing to lead our strategic communications and marketing efforts.
The successful candidate will be responsible for developing and implementing a comprehensive communications and marketing plan to enhance the cooperative's image and position within the dairy industry.
Key Responsibilities:- Develop and implement a strategic communications and marketing plan to enhance the cooperative's image and position within the dairy industry.
- Create and produce all cooperative communications, marketing, and public relations materials and activities, including publications, social media, and website content.
- Maintain the FarmFirst website and the WI Dairy Plant Field Rep Association website.
- Regularly contact the media to generate interest in cooperative activities and respond to media requests.
- Develop and manage the communications and member services budgets, and utilize outside vendors and agencies when necessary.
- Keep cooperative and division trademarks current and create new trademarks when necessary.
- Manage contracts, budget, and purchases of promotional items, and delegate coordination of trade show participation and content to MS Field Representative.
- Oversee coordination of fall District meetings and seek opportunities for MS Field Representative to participate in dairy industry relation events.
- Assist in developing new revenue sources for the cooperative through supplier membership, exhibits, and sponsorships.
- Establish and maintain strong collaborative working relationships with team members, other divisions, and vendors to ensure effective ongoing communication.
- Supervise member services field staff and member services division.
- Work on policy advocacy efforts in conjunction with National Milk Producers Federation and Midwest Dairy Coalition.
- Bachelor's degree in Agriculture Marketing, Communications, or related field, or equivalent experience.
- Knowledge of Microsoft Office.
- Experience utilizing social media platforms (Facebook, Instagram, LinkedIn).
- Experience utilizing e-mail platforms such as Mailchimp.
- Outstanding oral and written communication skills.
- Experience with website design and maintenance, including Wordpress knowledge.
- Knowledge of agriculture and the dairy industry.
- Proven ability to meet deadlines and see projects through to completion.
- Experience with Adobe Creative Suite (InDesign, Illustrator) and basic graphic design.
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