Product Marketing Manager
3 months ago
Under the direction of the VP of Marketing, this position drives tracking of product success, development strategy, innovation, and renovation road mapping.
Candidates must reside in or around Atlanta to be considered for this role.
Key Skills Required
- Strong analytical mindset, decision-making and problem-solving skills
- Ability to influence – communicate clearly and concisely to gain alignment and drive action across varying audiences
- Strong Excel and PowerPoint skills
- Time management and project management skills a must
- Attention to details and dedication to getting things right
- Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation
Primary Responsibilities and Essential Functions
Product Portfolio Management
- Leads consumer insights to deliver deep understanding of consumer interaction with all good2grow product lines to guide development and merchandising strategies
- Collaborates with the Business Insights and Analytics Team to understand product level performance trends in market and identifies opportunities and risk
- Establishes product positioning, feature set and consumer experience standards for the good2grow product line
- Collaborates with supply chain, quality, and R&D teams to lead innovation and renovation projects (establish timelines, coordinates key decision points for project teams, etc.)
- Partner with communications team to ensure marketing efforts accurately reflects core product level attributes and features
- Conduct market level competitive analysis on a regularly occurring cadence and identify best practices and trends for good2grow products
Licensed Character Assortment Management
- Become familiar with the character assortment management process and collaborate with business analytics and licensing teams on character usage recommendations
Manage and develop
- Manage Marketing coordinator and oversee the initiatives this position is leading
- Managing good2grow’s online presence across all retail partners (retailers and online merchandising sites for brick n mortar retailers)
- Ensure all product level specifications are accurate and readily available to good2grow’s sales and analytics teams
- Management of good2grow eCommerce channel
- Creation of in-store merchandising assets and go to market activation of those assets creation of in-store merchandising assets and go to market activation of those assets
Education/Experience
Required:
- BA in Marketing or Communications
- +8 years of product marketing/ management experience in a consumer-packaged goods organization
- Experience with developing and leading consumer insights studies that yield product level insights
- Experience with developing product level positioning and benefits
- Track record of successful product launches and/or product renovation initiatives
- At least 2-3 years of experience in people management
- Strong written and verbal communication skills
- Strong data and analytic skills
- Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
Preferred:
- MBA in marketing or business management
Characteristics Needed to be Successful
- We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
- You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
- We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
- You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.
About us
good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products includes snacks, juices, flavored waters, and milks, so there’s something to make everybody smile.
Why join us?
good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition
Our Culture
Not only are our products fun, so is our organization We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun
-
Product Marketing Manager
2 months ago
Atlanta, United States Incident IQ Full timeJob DescriptionJob DescriptionIncident IQ Product Marketing ManagerCompany OverviewAtlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12 schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more. Our mission...
-
Product Marketing Manager
3 weeks ago
Atlanta, United States Azalea Health Innovations Inc Full timeJob DescriptionJob DescriptionIN SUMMARY...The Product Marketing Manager will play a pivotal role in driving the success of Azalea's innovative solutions. You will be responsible for crafting product positioning, developing and executing marketing strategies and working with product, sales and customer success teams to drive product adoption and increase...
-
Product Marketing Manager
1 week ago
Atlanta, United States Azalea Health Innovations Inc Full timeJob DescriptionJob DescriptionIN SUMMARY...The Product Marketing Manager will play a pivotal role in driving the success of Azalea's innovative solutions. You will be responsible for crafting product positioning, developing and executing marketing strategies and working with product, sales and customer success teams to drive product adoption and increase...
-
Product Marketing Manager
3 months ago
Atlanta, United States Cloverly Full timeProduct Marketing Manager Solving our climate crisis requires bold action, and with more than $20M from top-tier investors, Cloverly is on a mission to make it happen. We’ve made big strides already—our groundbreaking platform for climate action is trusted by Fortune 500 firms from Salesforce to American Express—but as an experienced team of founders,...
-
Product Marketing Manager
3 months ago
Atlanta, United States Cloverly Full timeJob DescriptionJob DescriptionProduct Marketing ManagerSolving our climate crisis requires bold action, and with more than $20M from top-tier investors, Cloverly is on a mission to make it happen.We've made big strides already—our groundbreaking platform for climate action is trusted by Fortune 500 firms from Salesforce to American Express—but as an...
-
Product Marketing Manager
2 weeks ago
Atlanta, United States Cloverly Full timeProduct Marketing Manager Solving our climate crisis requires bold action, and with more than $20M from top-tier investors, Cloverly is on a mission to make it happen. We've made big strides already-our groundbreaking platform for climate action is trusted by Fortune 500 firms from Salesforce to American Express-but as an experienced team of founders,...
-
Product Marketing Manager
1 week ago
Atlanta, United States Cloverly Full timeJob DescriptionJob DescriptionProduct Marketing ManagerSolving our climate crisis requires bold action, and with more than $20M from top-tier investors, Cloverly is on a mission to make it happen.We've made big strides already—our groundbreaking platform for climate action is trusted by Fortune 500 firms from Salesforce to American Express—but as an...
-
Product Marketing Manager
2 weeks ago
Atlanta, United States Altium Packaging LLC Full timeLocation Address: 2500 Windy Ridge Parkway, Atlanta, Georgia 30339 Work Shift: Salary Exempt (United States of America) Altium Packaging is seeking a Product Manager to be the product expert, understand customer views, manage the product lifecycle, and drive the long-term roadmap to help accelerate our growth and development. As a leader in the packaging...
-
Product Marketing Manager
1 month ago
Atlanta, Georgia, United States Cox Enterprises Full timeCompanyCox EnterprisesJob Family GroupMarketingJob ProfileProduct Marketing ManagerManagement LevelManager - Non People LeaderFlexible Work OptionHybrid - Ability to work remotely part of the weekTravel %NoWork ShiftDayCompensationCompensation includes a base salary of $97, $161, The base salary may vary within the anticipated base pay range based on factors...
-
Product Marketing Manager
2 weeks ago
Atlanta, United States Rose International Full timeMust-Have Skills1Communication2Cross functional collaboration3Strategic thinking Nice-to-have Skills1Background in creators’ space2Background working in management consulting 3Marketing experience Years of Experience:8 yearsDegrees/Certifications Required:Bachelor’s DegreeKey Projects/Day-to-Day Responsibilities:Work on Creator...
-
Product Marketing Manager
2 weeks ago
Atlanta, United States Rose International Full timeMust-Have Skills1Communication2Cross functional collaboration3Strategic thinking Nice-to-have Skills1Background in creators’ space2Background working in management consulting 3Marketing experience Years of Experience:8 yearsDegrees/Certifications Required:Bachelor’s DegreeKey Projects/Day-to-Day Responsibilities:Work on Creator monetization, creator...
-
Product Marketing Manager
2 weeks ago
Atlanta, United States Koch Industries Full timeYour Job As a Product Market ing Manager for G eorgia Pacific Hummingbird®, you will drive the marketing strategy for Georgia Pacific's digital print solution. Your role will involve collaborating with cross-functional teams to effectively communicate Hummingbird's value proposition, generate demand, and support sales efforts. You will be responsible for...
-
Senior Product Marketing Manager
2 weeks ago
Atlanta, United States Optimize Partners Full timeA fast growing B2C/B2B tech product start-up is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular 'productivity' product. You will research, understand the product, and position it to users and the market, through the right marketing channels. Responsibilities:...
-
Senior Product Marketing Manager
3 months ago
Atlanta, United States Optimize Partners Full timeA fast growing B2C/B2B tech product start-up is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular ‘productivity’ product. You will research, understand the product, and position it to users and the market, through the right marketing...
-
Product Marketing Manager
1 month ago
Atlanta, United States JLL Full timeJLL empowers you to shape a brighter way . Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where...
-
Product Marketing Manager, Security
4 weeks ago
Atlanta, Georgia, United States AmazonWebServices Full timeAre you excited about going deep with customers including other AWS teams adopting security technology? Are you an expert in network and web application protection? The AWS Product Marketing team helps AWS customers across industries and segments elevate their security using the industry's broadest and deepest portfolio of cloud services and...
-
Product Marketing Manager, Coleman
2 weeks ago
Atlanta, Georgia, United States Newell Brands Full timeJob ID: 310Location: United StatesNewell Brands stands as a prominent $8.3 billion consumer goods enterprise, boasting a diverse portfolio of renowned brands including Graco, Coleman, Oster, Rubbermaid, and Sharpie, supported by a workforce of 25,000 skilled professionals globally. Our culture thrives on high performance, an insatiable curiosity about our...
-
Product Marketing Manager, Calphalon
2 weeks ago
Atlanta, Georgia, United States Newell Brands Full timeJob ID: 531Company Overview:Newell Brands is a prominent $8.3 billion consumer goods organization, boasting a diverse portfolio of renowned brands such as Graco, Coleman, Oster, Rubbermaid, and Sharpie, supported by a workforce of 25,000 skilled professionals globally. Our success is driven by a high-performance culture, an insatiable curiosity about the...
-
Atlanta, Georgia, United States Amazon Web Services, Inc. Full timeAbout the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our team at Amazon Web Services, Inc. in the Security Solutions department. As a key member of our team, you will be responsible for developing and executing go-to-market strategies for our security products and services.Key ResponsibilitiesDevelop and Execute Go-to-Market...
-
Product Marketing Manager, Sunbeam
2 weeks ago
Atlanta, Georgia, United States Newell Brands Full timeJob ID: 765Alternate Locations: United States-Georgia-AtlantaNewell Brands stands as a prominent $8.3B consumer goods enterprise, boasting a diverse portfolio of renowned brands including Graco, Coleman, Oster, Rubbermaid, and Sharpie, supported by a workforce of 25,000 skilled professionals globally. Our success is driven by a high-performance culture, a...