Associate Director, Omnichannel Excellence
2 weeks ago
About This Role
You will join the U.S. Omnichannel Excellence team as a critical part of one of Biogen’s US launch marketing teams. You will be accountable for developing, executing, and optimizing brand and segment-level omnichannel marketing campaign strategies in support of multiple Therapeutic Areas, Medical and Biosimilars.
You will act as a thought partner with the US marketing launch team & agency of record in developing, evolving and pulling through the omnichannel plan. Looking for a digital disrupter who pushes boundaries to optimize omnichannel for the Marketing team. You will also collaborate with multiple, cross-functional stakeholders to ensure the successful design and execution of the omnichannel plan.
What You’ll Do
• Develop, execute, and optimize brand and segment-level omnichannel campaigns across varied customer groups (HCP, Consumer/Patient, Caregiver, etc.).
• Lead the omnichannel campaign planning process across the brand, agency, and cross-functional stakeholders
• Socialize with the marketing team on the performance of omnichannel campaigns and identify opportunities for improvement in partnership with US Commercial Excellence & Operations team
• Design and execute optimization tests in partnership with Insights & Analytics team
• Lead the delivery of on-time, on-budget, and accurate deployment of omnichannel tactics
• Serve as the Omnichannel Excellence cross-functional business partner during annual planning
• Identify new Omnichannel Excellence capabilities and services and pull through
Who You Are
Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has an analytical approach and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic-thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way.
Required Skills
• Minimum of 5 years multichannel/omnichannel marketing strategy, campaign planning, campaign execution, or related experience
• People Management experience
• Pharma/Biotech digital marketing experience
• Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence
• Deep understanding of omnichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps and digital sales aids
• Experience designing omnichannel customer engagement strategies grounded in the understanding of customer journeys
• Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize the value of marketing investment
• Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics
• Excellent communication skills and successful cross-functional experience in a highly matrixed organization
Education
· BA/BS required
· MBA or other related graduate degree preferred
Additional Information
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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