Manager, Paid Social

1 month ago

Detroit, United States Publicis Collective Full time
Job DescriptionJob DescriptionCompany Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Manager, Paid Social is the day-to-day steward of paid social and paid search media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply social and search mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Analyst(s), including both career development and project management to ensure timely delivery of tasks.
 

Role Objectives:

  • Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
  • Gather the research and data needed to formulate tactical plan development and recommendation for client delivery.
  • Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
  • Provide direction to Analyst(s) to conduct research necessary to build a new campaign.
  • QA and oversee trafficking of approved plan into social and search platforms.
  • Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
  • Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments.
  • Develop and recommend optimizations and/or testing plans.
  • Pull data and research components needed for new business pitches.
  • Contribute to development of agency level POVs on industry happenings.
  • Primary party responsible for customization of agency POVs for individual clients.
Qualifications

  • 3+ years of paid social or paid search experience. Experience in both channels highly preferred.
  • Mastery of social or search platforms. Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization).
  • Excellent written, verbal, and interpersonal communication skills.
  • Presentation skills are a must.
  • Demonstrated critical thinking and problem-solving skills.
  • Excellent project management and organization skills.
  • Ability to work successfully with teams on multiple projects under tight deadlines.
  • Proven leadership ability.
  • Collaborative approach/attitude.


Additional Information

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid 

Req # 24-9712

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