Paid Media Manager

2 weeks ago

Detroit, United States Lambert Full time

Company Overview

Lambert & Co. is a national, award-winning integrated marketing agency with 25 years of consecutive growth, Lambert has been named a top-10 financial and investor relations firm, top-50 PR firm, and a top-20 consumer firm by O'Dwyer's. Partnering with clients across the globe, the company's portfolio spans a broad spectrum of industries including automotive and mobility, consumer, food and beverage, education and social impact, healthcare and biotech, and financial and investor relations. Lambert has earned Firm of the Year honors from PR Week and PRNews, been recognized as a top-5 private equity communications agency by The Deal. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents.


Job Summary

We are looking for a Paid Media Manager to join our growing digital marketing team. This individual is a true student of trade with the kind of constant curiosity that allows them to stay on-trend with content strategy as well as tactical understanding of shared and paid media spaces, primarily. This individual will have the opportunity to touch every aspect of the business in a manner that fosters professional and personal gain.


Responsibilities and Job Duties

  • Demonstrate a clear ability to understand clients’ business needs, goals and the environment in which they operate
  • Ability to build smart, sound strategic and tactical plans for digital and social media campaigns that achieve client objectives
  • Serve as team leader to guide plan execution, sharing creative ideas, and sharing the latest digital trends
  • Demonstrate an ability to identify unique insights that innovative digital experiences
  • Show a track record of success in recommending communications strategies and tactics in the digital space that drive brand awareness, engagement, and traffic in support of the overall digital/social media strategies
  • Serve as key educator for internal teams to stay ahead of digital trends
  • Demonstrated ability to use social media platforms to drive brand awareness and engagement.
  • Develop and present digital/social media strategies for new business prospects
  • Willingness to participate in the development of new business, including relationship- building with account teams
  • Ability to identify opportunities to integrate digital solutions into traditional PR and marketing campaigns


Qualifications

  • 5 - 7 years of digital interactive marketing experience
  • Recognized expertise in developing strategic creative solutions for clients
  • Ability to provide clear, creative digital strategy and direction
  • Act as leader to guide cross-functional programs and teams
  • Strong writing and editing skills, particularly as it relates to client plans and presentations
  • Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas in group settings
  • An understanding of B2B and B2C digital platforms, the opportunities and challenges they present and opinions on what will work best and why
  • A working knowledge of current digital technologies, publishing tools and trends in the advertising, communications and marketing industries
  • Understanding of standard approaches to data analytics, paid advertising implementation, application development and platform integration
  • Working knowledge of UX, web strategy, and Google SEM

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