Senior Analyst, Performance Media

1 month ago

Detroit, United States Publicis Collective Full time
Job DescriptionJob DescriptionCompany Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Senior Analyst executes paid search and social campaigns and has a strong hand in the strategic approach for search campaigns.  The goal for this role is to “bridge” the campaign execution and client objectives, deeply understanding client needs and ensuring our paid search and social execution and management delivers against these goals. 

Key Responsibilities:

  • Responsible for ongoing management, execution, and monitoring of paid search and social campaigns  
  • Oversee day-to-day management of approved budgets and pacing progress, supporting Analysts in financial system updates and changes in publisher mix 
  • Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations 
  • Partner with Search Associate to train and mentor on Search campaign management and executional best practices 
  • Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture 
  • Steward submissions through review process and accurately launch new campaigns in alignment with approved assets 
  • Partner with Manager to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed 
  • Lead reporting work stream by providing insights; giving meaning and next steps to performance data 
  • Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up 
  • Support development of search and social plans, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives 
  • Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives 
Qualifications

  • 2+ years of hands-on paid search and/or social campaign management experience 
  • Ability to multi-task, manage one’s time and demonstrate personal organization 
  • Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite) 
  • Strong understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc., able to navigate, establish settings, pull reports, and implement changes across platforms 
  • Experience providing clear direction and training others on search tasks and concepts 
  • Strong communication and listening skills, deeply understanding the needs of others and articulate their needs 
  • Understanding of paid search metrics and how they are connected 
  • Exhibits integrity, trust, and investment in self-development 
  • Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team 


Additional Information

Publicis Collective an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. 

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