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Digital Content Creator

2 months ago

Alpharetta, United States Ashton Woods Full time
Job DescriptionJob Description

Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what’s possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award-winning brands, Ashton Woods and Starlight Homes. The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The Starlight Homes brand builds homes specifically for first-time homebuyer, offering affordable homes with well-executed designs and quality finishes for buyers looking to make the dream of home ownership a reality. The company’s commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated homebuilders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service.

Headquartered in Atlanta, Georgia, Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Nashville, Orlando, Phoenix, Raleigh, San Antonio, and Tampa.

Note: This position is located in the Atlanta metro area. Although this position has a hybrid work schedule, all candidates must live within a commutable distance within the Atlanta area.

Position Overview

Ashton Woods and Starlight Homes are seeking a dynamic Digital Content Creator. Do you have a real passion for creativity and innovation? Are you skilled in video production and editing? Do you love to work across different formats and channels? Are you looking for a position that pushes the boundaries and allows you to test your new and exciting ideas? Then this is the gig for you In this role, you will be responsible for developing video and digital assets, both visual and written, across social platforms. You will also create visual executions that support various marketing efforts across other internal and external channels. The ideal candidate must be able to collaborate and work well in an extremely fast-paced environment.

This is a great opportunity to truly help bring our brands to life across social and digital platforms.

Responsibilities (including but not limited to)

  • Develop, produce, and edit both long- and short-form video content for social media and other digital platforms. This requires traveling up to 20% to capture content at our communities throughout our markets.
  • Craft compelling written content to accompany video and visual assets.
  • Collaborate with Social Media Manager and other team members to plan and execute content strategies.
  • Conduct research and competitive analysis to inform video content creation.
  • Optimize video content for various platforms to enhance engagement and viewership based on measurement.
  • Stay updated on the latest video content trends and incorporate innovative techniques into video production.
  • Assist in the creation of visual assets that support marketing efforts across different channels.
  • Work with the team to ensure cohesive branding and messaging across all content.
  • Provide input and ideas during brainstorming sessions to drive creative campaigns.
  • Maintain brand standards while also developing innovative creative content for key communications across digital platforms.

Required Skills and Experience

  • A minimum education level of Bachelor's Degree in Design, Social Media, Marketing, Communications, or a related area is preferred.
  • 1-3 years of creative marketing/digital content experience is a must.
  • Experience in video production and photography is required. Must submit a digital portfolio to be considered.
  • Proficient knowledge and proven experience creating content for social media and digital platforms required (i.e., TikTok, Facebook, Twitter, Instagram, Pinterest, YouTube, etc.).
  • Proficient knowledge of Adobe Creative Suite (Photoshop, Premiere, etc.) and Microsoft Office Suite (Outlook, Word, Excel); ability to learn required business systems.
  • Knowledge of all aspects of digital content including social media, responsive design, mobile, email, and banners.
  • Creative and highly organized, with a keen eye for detail.
  • Self-motivated and adaptable with the ability to work in a fast-paced environment on multiple project deadlines.
  • Able to collaborate enthusiastically with others to reach the best content execution, remaining open to feedback.
  • Able to present ideas and guide others in best practices.
  • Thrives in a culture that is nimble, flexible, and always ready to adapt to the needs of an ever-changing market.
  • Unafraid to test boundaries, challenge traditional thinking, speak-up and lead-up, with an inherent drive to take initiative and a desire to leave a thumbprint on the business.