Digital Marketing Specialist

1 month ago

Newport Beach, United States AllView Real Estate Full time
Digital Content Specialist
Job Description
AllView Real Estate is a fast-growing full-service Real Estate Company focusing on Property Management and Residential and Commercial Sales Brokerage services.  AllView has offices in Newport Beach, San Diego, and Santa Monica and manages over $500M in Real Estate while helping our agents and clients buy and sell across Southern California.

We are a highly collaborative and team-oriented workplace that thrives on new ideas and execution. We pride ourselves on taking care of not only our clients and tenants but also our team who continues to help us achieve our mission in our industry and beyond.

What we offer:
  • $8/ hr
  • 2 weeks of paid vacation
  • Annual performance bonuses
  • On-the-job training
  • Goal-oriented and collaborative mindset: we all support each other to hit our team targets and company goals
In the Digital Content Specialist role, you will:

The Digital Content Specialist will be responsible for developing, executing, and optimizing digital content across various platforms. This role requires a blend of creativity, strategic thinking, and technical proficiency to create content that drives engagement, brand awareness, and conversions. The ideal candidate is a strong writer, has an eye for design, and is skilled in using various content management systems and digital tools.

Key Responsibilities:
  • Develop and implement content strategies that align with the company's marketing goals and objectives.
  • Create, edit, and publish high-quality content for the company's website, blog, social media channels, email campaigns, and other digital platforms.
  • Collaborate with the marketing team to produce multimedia content, including videos, infographics, and interactive content.
  • Optimize content for SEO to increase organic search traffic.
  • Monitor and analyze content performance using analytics tools, providing regular reports and insights to guide content strategy.
  • Stay up-to-date with industry trends and best practices to continuously improve content quality and engagement.
  • Manage and update the content calendar to ensure timely publication of content.
  • Coordinate with graphic designers, videographers, and other content creators to ensure brand consistency.
  • Engage with the online community by responding to comments and messages in a timely and professional manner.


The Digital Content Specialistwill help us achieve the following goals:
  • Increased Brand Awareness: Through consistent and high-quality content creation, you will help elevate the brand’s presence across digital platforms.
  •  Enhanced Audience Engagement: By producing engaging and interactive content, you will foster a strong community and encourage audience interaction.
  • Improved SEO and Web Traffic: Your efforts in optimizing content for search engines will result in increased organic traffic to the company’s website.
  • Higher Conversion Rates: Effective content strategies and compelling calls to action will drive conversions and support business growth.
  • Data-Driven Insights: Regular analysis and reporting on content performance will provide valuable insights to refine and enhance future content strategies.
  • Consistent Brand Messaging: Your collaboration with the marketing team and content creators will ensure cohesive and consistent messaging across all digital channels.

Requirements for Marketing Manager Role:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 2+ years of experience in digital content creation and management.
  • Excellent writing, editing, and proofreading skills.
  • Proficiency in using content management systems (e.g., Hootsuite).
  • Experience with SEO best practices and tools (e.g., Google Analytics, SEMrush).
  • Strong understanding of social media platforms and their respective best practices.
  • Excellent graphic design skills and proficiency in design tools (e.g., Adobe Creative Suite, Canva).
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Creative thinker with excellent problem-solving skills and attention to detail.


Tools we use: AppFolio, HubSpot, Lead Simple, Canva, Photoshop, Google Analytics, SEMrush, Flip snack, WordPress,Loom

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