Associate Media Planner

1 month ago

Boston, United States Hill Holliday Full time
Job DescriptionJob DescriptionSalary:

Hill Holliday Overview:

At Hill Holliday, we are obsessed with developing great work that doesn’t just turn heads, it drives growth. To do this, we grow relevance to differentiate and stand out in-market, grow revenue by always knowing where growth will come from today and tomorrow, and grow relationships so everything works in service to customer lifetime value.


Position Overview:

The Associate Media Planner supports the media planning team on the overall development and administration of national and/or local media plans for one or more designated clients.  In this junior-level position, the assistant planner learns the media planning function and begins to develop knowledge of various media outlets including TV, digital, radio, print, out-of-home, promotions, non-traditional media, etc.

 

Responsibilities:

  • Analyzing, interpreting, and summarizing audience and cost data for individual media vehicles, in consideration of brand requirements such as budget, target audience, types of programs, etc.
  • Collaborating with the media planning team to develop and present recommendations for the best allocation of the client’s media budget across multiple mediums and markets in order to optimize both reach and investment
  • Preparing competitive media reports
  • Negotiating and coordinating added value programs in conjunction with media buyers
  • Negotiating and placing print and out-of-home media buys
  • Tracking and reporting client media spending on a weekly, monthly, and/or quarterly basis


Requirements

  • Attention to detail, organization, and time/priority management
  • Logic and problem-solving
  • Initiative and sense of urgency
  • Intellectual curiosity
  • Energy, enthusiasm, and a positive attitude
  • Clear, concise, and logical written communication
  • Direct, articulate, and diplomatic verbal communication
  • Active listening
  • Relationship building and collaboration
  • Hard work, humility, and reliability
  • Flexibility / adaptability
  • Hospitality: professionalism, etiquette, and superior customer service skills
  • Expert working knowledge of Microsoft Excel
  • Strong working knowledge of Microsoft PowerPoint and Word
  • Ability to easily learn new software/technologies
  • Ability/desire to work with numbers
  • Bachelor’s degree with coursework or internship in media, advertising, marketing, or a related field

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