Marketing Account Lead

The MarCom Department at Association Headquarters is an in-house agency of cross-functional marketing subject matter experts in the areas of integrated strategy, digital, social and web, content and editorial, video production, and graphic design responsible for all clients and AH corporate work.

The Account Lead position works with Senior Associates, Account Executives and other Manager level positions to deliver exceptional client experiences. The Account Lead is responsible for leading and coordinating marketing deliverables while continuing to serve in a support role for the Senior Associates, Account Executives and other Manager level positions.

The Account Lead position works with Senior Associates, Account Executives and other Manager level positions to deliver exceptional client experiences. The Account Lead is responsible for leading and coordinating marketing deliverables while continuing to serve in a support role for the Senior Associates, Account Executives and other Manager level positions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The MarCom Account Lead is responsible for all aspects of leading and managing assigned projects. This position reports to an Account Manager and works closely with Sr. Leadership roles. The MarCom Account Lead helps manage projects, implementing client deliverables for their account portfolio, and executing corporate initiatives.

• Work with MarCom team members and clients to proactively identify and communicate cutting edge trends related to exceptional professional experiences for both AH staff and client partners
• Support senior MarCom staff on assigned clients and/or projects
• Partner with the account manager for assigned clients and projects:
  • Monitor, formulate, and present relevant trends and data (to include financial and demographic data) to assigned clients in order to support the decision-making process
  • Work with the team to coordinate client calls, create project schedules, schedule meetings and presentations, and manage ongoing relationships
  • Write client-facing emails, taking comprehensive notes, and following-up all meetings with succinct next steps and related documentation

• • Keep assigned clients and projects on time and on budget
  • Assist with business development and new business opportunities
  • Make presentations to committees/Boards of Directors as appropriate
• Develop and execute growth-focused marketing plans for assigned clients and their individual functional areas (e.g., Annual Conference, Membership, Education, Certification) based on scope of work which may include:
  • Compile and publish a weekly informational emails or newsletters to membership
  • Manage email communications using email automation software
  • Develop and manage the process for capturing and converting member prospects
  • Maintain content on the website and members-only forum
  • Manage social media platforms, including Facebook, LinkedIn, Twitter, LinkedIn
  • Coordinate digital advertising efforts including Google AdWords, Facebook ads, LinkedIn ads, StackAdapt
  • Work with web team to coordinate SEO maintenance efforts
• Manage vendor relationships to ensure quality deliverables (e.g., graphic design, video etc.)
• Compile and analyze data to provide insight on key performance indicators and interpret for future marketing activities- Constant Contact, Informz, Campaign Monitor, Google Analytics

• Proactively stay current on digital media trends and identify new opportunities
• Champion digital best practices and KPIs
• Manage assigned members of the MarCom team and MarCom interns
• Industry horizon watching to aid in the development of impactful marketing tactics

*This is not meant to be all-inclusive as other duties may be assigned.

MEASUREMENT OF SUCCESS

• Successfully meets deadlines

• Proactively alerts Supervisors to challenges or concerns related to delivery of service
• Proactively suggests solutions to challenges encountered
• Effectively self-reviews work product and produce limited errors
• Pays attention to detail related to management of relevant databases
• Excellence and accuracy in written communications
• Industrious, self-starter
• Ability to work autonomously and time manage between clients and competing priorities

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty soundly. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES

Bachelor's degree preferred; high school diploma required.

Two years of experience in marketing, communications and/or accounting. Agency experience preferred.

Strong customer relationship experience

LANGUAGE SKILLS

Ability to effectively communicate both orally and in written form with management, internal and external customers.

REASONING ABILITY

Demonstrate the ability to anticipate and solve practical problems or resolve issues.

PHYSICAL DEMANDS/ WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position may require travel. This may include the ability to drive a car or travel on public transportation such as trains and airplanes.

Individuals may need to sit or stand for extended periods of time; may require walking for periods throughout the day. Requires ability to use a computer, read a computer screen, use of a telephone and other office equipment as it relates to the work. Reaching above shoulder height, below the waist or lifting to move or access materials throughout the workday. Proper lifting techniques required. May include lifting up to 25 pounds for files, presentation equipment/documents and computer printouts on certain occasions.

Vision acuity: duties may require the ability to identify and discern colors accurately, to focus and see both close up and far away.

Primary environment: ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.

APPLICATION INSTRUCTIONS

To be considered for this position, an online application must be submitted, along with an updated resume. All applicable fields on the application are required.

AH is a professional services firm that specializes in helping non-profit organizations achieve their mission, create value, and advance their causes, industries, and professions. We have four main divisions within AH - a full-service Association Management Company; a Marketing and Communications Agency (MarCom); a Meetings & Events Management Team; and a division that focuses on other custom solutions such as strategic planning, website builds, database integrations, accounting services, staff recruitment, credentialing management, public affairs and lobbying, and growing non-dues revenue.

For more information, visit associationheadquarters.com, connect with AH on Facebook at facebook.com/AssociationHQ and follow twitter.com/association_hq on Twitter.

Association Headquarters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, nationality, ethnicity, ancestry, age, sex (including pregnancy), family status, marital/civil union status, religion, domestic partnership status, affectional or sexual orientation, gender identity and expression, atypical hereditary cellular or blood trait, genetic information, liability for military service, and mental or physical disability (including perceived disability, and AIDS and HIV status), language, national origin, political affiliation, socio-economic status, and other characteristics that make our employees unique.

Benefits

Benefits include, but are not limited to:

• Medical, Dental, and Vision
• Voluntary Life Insurance - Employee Paid
• AFLAC available
• Paid holidays and Paid Time Off (PTO) accrual
• 401k
• Basic life insurance, short-term and long-term disability

Other Benefits of Working at AH:

• Named Best Place to Work by Philadelphia Business Journal 9 Times - based on a survey conducted of our employees
• Industry Leader - Most credentialed AMC and the first AMC to be Customer Service Certified by the Customer Service Institute of America
• Flex Schedules
• On-site fitness center, open 24/7
• Gym reimbursement program
• Tuition reimbursement program
• Training and Development opportunities