B2B Communications Lead

3 months ago

San Francisco, United States Nextdoor Full time
Job DescriptionJob Description#TeamNextdoor

Nextdoor (NYSE: KIND) is where you connect to the neighborhoods that matter to you so you can belong. Kindness is core to our purpose: to cultivate a kinder world where everyone has a neighborhood they can rely on. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 315,000 neighborhoods across 11 countries. In the U.S., 1 in 3 households uses the network. Nextdoor is based in San Francisco. For additional information and images: nextdoor.com/newsroom.

Meet your Future Neighbors

Nextdoor is hiring a B2B Communications Manager to develop B2B and product media and PR programs to elevate the Nextdoor brand to advertisers, while also supporting Neighbor engagement and our global growth. Advertisers come to Nextdoor to reach a unique and powerful audience that isn't easily found on other popular advertising channels. This position will report to Nextdoor's Head of Communications, while also working collaboratively with Nextdoor's Revenue team.

We are looking for experience managing B2B campaigns and product launches, targeting trade and top-tier media and engaging with key influencers to reach key audiences. Telling compelling B2B stories around Nextdoor will be a core focus of the role.

The Impact You'll Make
  • Help set the strategy to elevate Nextdoor's advertiser value proposition to target B2B audiences
  • Deliver creative ideas for campaigns, working alongside the Sales,Marketing, and Product teams
  • Drive growth and business goals in key Nextdoor regions working, managing cross-regional media and PR plans
  • Manage product launches and proactive media programs for Nextdoor products and initiatives
  • Manage communications around high-profile partnerships with brands, publishers and influencers
  • Cultivate and maintain deep relationships with the business press, consumer media, key industry opinion leaders and external stakeholders
  • Develop and create a wide range of communications materials including blog posts, press releases, reactive statements, briefing materials for executives and more
  • Ensure brand consistency at a local level by developing and executing messaging that is tailored to each market
  • Build and support a team culture that encourages sound judgment and discipline when supporting the corporate narrative; guide the product teams to use this judgment when determining the communications endeavors that are additive and ones that are not
  • Serve as a B2B expert in the company, interacting with the executive team and country managers across the world
What You'll Bring To The Team
  • Bachelor's degree
  • 5+ years of experience in communications
  • Experience executing media campaigns, building relationships with media, and working with executives
  • Experience working with B2B and Product PR
  • Experience drafting messaging materials and working with cross-functional groups
Bonus Points
  • Outstanding written and verbal communication skills
  • Ability to devise social media campaigns to support initiatives
  • Ability to leverage media campaigns and content creation to generate increased awareness for Nextdoor to a wide range of audiences
  • A global mindset and prior experience in a fast-paced, high-growth startup environment
  • Ability to see the bigger picture and use creativity to innovate in the new media landscape
  • Experience supporting product launches domestically and abroad

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the customers we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

Rewards

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.

The starting salary for this role is expected to range from $115,000 to $185,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. Compensation may also vary by geography.

We also expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date would be within the first 3 months of your start date.

Overall, total compensation will vary depending on your relevant skills, experience, and qualifications. We have you covered Nextdoor employees can choose between a variety of great health plans. We cover 100% of your personal monthly premium for health, dental, and vision – and provide a OneMedical membership for concierge care.

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