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Director of Enrollment Marketing

2 months ago

Plano, United States Spanish Schoolhouse LLC Full time
Job DescriptionJob Description

Director of Enrollment Marketing & Communications

At Spanish Schoolhouse, we do the most important thing in the world We’re on a mission to create a bigger and brighter future for children. For 25 years, across 19 locations, we’ve been dedicated to inspiring thousands of children aged 18 months to 5 years through our Spanish immersion program. As we continue to grow, we’re looking for passionate and talented professionals to join our corporate team and help us extend the love of language and learning to even more families.

Are you ready to make a significant impact? We are searching for a dynamic Director of Enrollment Marketing & Communications to lead our marketing and communication strategies. This role is crucial in achieving our student recruitment, enrollment, and retention goals. You will bring your analytical skills and genuine empathy to create impactful strategies that resonate with prospective families. As a result, your work will impact the lives of thousands of children.

You’ll Get To:

  • Shape the Customer Journey: Use data and analytics to inform and drive marketing initiatives that attract prospective families.
  • Collaborate and Execute: Work with other leaders to develop and implement data-driven marketing and communications strategies.
  • Champion Our Brand: Ensure our messaging across all channels aligns with our brand values and drives enrollment.
  • Create Awesome Experiences: Design engaging and immersive experiences for parents to connect with our schools.
  • Lead and Inspire: Manage and motivate our Marketing Enrollment & Customer Service team to achieve their best.
  • Partner with Agencies: Oversee our marketing agency and vendor partners to ensure the most effective campaigns.
  • Optimize Tools and Processes: Manage marketing tools, technology, and processes to streamline and prioritize actions.
  • Advocate for Spanish Immersion: Represent our program, the largest of its kind in North America, at community and industry events, engaging with families and influencers.
  • Communicate Effectively: Develop and manage annual communication plans, including social media, newsletters, and email campaigns.
  • Oversee Content Creation: Lead daily content development for Lillio, providing parents with insights into our curriculum and sharing valuable updates.
  • Community Engagement: Plan and execute strategic participation in community events.
  • Impact Customer Retention: Oversee the full customer experience, resolving issues effectively and measuring student retention and parent satisfaction.

Your Superpowers:

  • Mad analytical and strategic thinking skills
  • Excellent communicator with strong writing abilities
  • Highly organized and resilient
  • A customer focused mindset
  • High emotional intelligence
  • Passion for working with parents and young children
  • Desire to continuously learn in a rapid growth organization

Desired Qualifications:

  • Bachelor’s degree in marketing or equivalent experience
  • 5 years’ experience achieving and exceeding lead and conversion targets
  • MSOffice proficient, especially Excel
  • Education sector experience a plus
  • Bilingual/Bicultural experience a super plus

We Offer:

  • Hybrid work schedule
  • Generous Paid Time Off including paid school holidays (e.g., Thanksgiving, Winter, and Spring Break)
  • Medical, dental, and vision insurance
  • Company-sponsored life and STD insurance
  • 75% discount on preschool tuition for your children

Join us at Spanish Schoolhouse and be part of a team that’s dedicated to making a difference. Together, we’ll grow our impact and change more lives every day