Director of Sales and Marketing

4 weeks ago

Plano, Texas, United States The Aspenwood Company - Village On the Park Plano Full time
Job Title: Director of Sales and Marketing

The Aspenwood Company, a leader in the senior living industry, is seeking an experienced Director of Sales and Marketing to join our team at Village on the Park Plano, an Assisted Living with Memory Care senior living community.

Job Summary:

The Director of Sales and Marketing is responsible for leasing of the community to achieve and maintain 100% occupancy and establishing a wait list. This role requires providing marketing and sales leadership through the implementation of marketing and branding strategies and prospect relationship management. The successful candidate will also be responsible for training, mentoring, and supporting sales team members.

Key Responsibilities:
  • Attend daily stand-up meetings and communicate the status of prospects.
  • Manage expenditures to budget and analyze and report on variances.
  • Manage and provide guidance to subordinates, such as Move-In Coordinators or Business Development staff.
  • Conduct tours for prospective residents and their families.
  • Follow up promptly on leads from all sources.
  • Ensure the Customer Relationship Management database contains the most up-to-date information at all times.
  • Employ the Sherpa Methodology and tools.
  • Provide Executive Director documents and information necessary to complete leasing signing appointments.
  • Participate in marketing events internally and externally.
  • Attend and assist with Director's Specials.
  • Partner with internal resources to ensure all areas support the sales and marketing process, including first impression and dining experience.
  • Coordinate with internal resources, including plant operations, life enrichment, and dining services, to achieve success and satisfaction from event attendees.
  • Participate in the Manager on Duty (MOD) rotation.
  • Conduct job responsibilities in accordance with the Company's Code of Business Conduct, appropriate professional standards, and applicable state/federal laws.
  • Member of the community's emergency response team.
  • Available to meet with prospective residents during normal operating hours, evening, and weekends as needed.
  • Maintain a professional appearance and good personal hygiene per company policies.
  • Responsible for coordinating multiple tasks with competing priorities and deadlines, identifying and evaluating problems, and determining root causes and impacts.
  • Promote engagement and superior customer service with prospective residents and other families, current residents, resident guests, and other persons.
  • Participate in outside professional networking events.
  • Provide follow-up with prospects, including home visits.
  • Participate in organization-wide sales training.
  • Other duties as assigned.
Minimum Requirements:
  • Bachelor's degree in sales and marketing, business, or a related field or equivalent experience.
  • Minimum 2 years of experience with sales management in senior living or a related field.
  • Demonstrated critical thinking, financial judgment, and decision-making skills.
  • Demonstrated success in sales of senior living or other multi-unit environments.
  • Strong leadership and team-building skills, organizational and time management skills, and excellent hospitality skills.
  • Ability to maintain customer relationship systems and employ data to meet budgeted occupancy goals.
  • Working knowledge of computer programs, including Microsoft programs, such as PowerPoint, Word, Excel, and Outlook, and Yardi, a plus.
  • Flexibility with changing priorities and ability to communicate in a diplomatic and professional manner.
  • Flexibility in hours, shifts, and days available to work.
  • Reliable transportation to and from work, including when attending company events or home visits.

The Aspenwood Company is an Equal Opportunity Employer (EOE) and welcomes applications from diverse candidates.

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