Marketing Director

4 weeks ago


Plano, Texas, United States Raising Cane's Full time
Marketing Director Job Description

Raising Cane's is a rapidly growing company that values its Crewmembers and strives to be one of the top 10 restaurant companies in the United States. We are seeking a Marketing Director to manage our marketing strategies, tools, processes, and programs that support the execution of New Restaurant Openings.

The ideal candidate will have 5+ years of experience in marketing or field marketing roles, with a focus on supporting New Restaurant Openings and training or coaching new crewmembers. They will be responsible for developing programs and promotions from ideation to execution and analysis, as well as turning insights into actionable marketing plans.

The Marketing Director will work closely with the local Restaurant Marketing team to provide training and support on the NRO marketing planning process, and will partner with cross-functional teams to develop growth marketing strategies. They will also manage specific NRO Marketing assets and information, and occasionally provide on-site NRO support.

The successful candidate will be self-driven, flexible, and highly energetic with strong written and verbal communication skills. They will be proficient in Microsoft Office, particularly Excel, PowerPoint, and Word, and will be able to travel up to 30% of the time.

We are an equal opportunities employer and all applications will be kept confidential according to EEO guidelines. Privacy Policy applies.

Key Responsibilities:

• Manage the development of NRO Marketing strategies and partners with cross-functional teams to support the growth of the business
• Manages the development, execution, and analysis of new and existing pre-, post-, and grand opening promotions and programs to support specific market needs
• Manages all NRO Marketing planning templates, approval processes, timelines, and collateral including standard and custom assets
• Manages the NRO Marketing training program by leading training sessions and developing and managing all training collateral by partnering with key subject matter experts
• Supports the local Restaurant Marketing team throughout NRO Marketing planning process by acting as a consultant throughout pre- and post-opening planning
• Occasionally travels to local markets to support new restaurant openings and gain learnings across market types
• Seeks feedback from the local Restaurant Marketing team regularly to understand the effectiveness of programs and tools and adjusts as needed
• Partners with Divisional Leaders and Marketing Communications to develop recommendations for NRO Marketing campaigns and needed collateral for each NRO
• Monitors NRO digital listings on the website, third party sites, and NRO informational webpages
• Works with cross-functional partners to address any issues with NRO Marketing materials and support requests
• Provides support to domestic and international franchise partners through training and sharing of best practices, updated programs, and plan templates
• Supports the planning and execution of high-profile restaurant openings
• 5+ years of experience in marketing or field marketing role
• Experience supporting New Restaurant Openings and training or coaching new crewmembers
• Experience with developing programs and promotions starting from ideation to execution and analysis
• Experience with turning insights into actionable marketing plans
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills

Requirements:

• Microsoft proficient: Excel, PowerPoint and Word
• Ability to travel up to 30% of the time
• Bachelor's degree in marketing, communications, or a related field required
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