Marketing Director

1 week ago

Plano, Texas, United States Raising Cane's Full time

Your Role at Raising Cane's:

The NRO Marketing Manager is responsible for developing and executing marketing strategies, tools, and processes that support the execution of Raising Cane's New Restaurant Openings.

This role will work closely with the local Restaurant Marketing team to provide training and support on the NRO marketing planning process, collaborate with cross-functional teams to develop growth marketing strategies, manage specific NRO Marketing assets and information, and occasionally provide on-site NRO support.

Your Impact and Responsibilities:

  • Develop and manage NRO Marketing strategies and partner with cross-functional teams to support business growth
  • Develop, execute, and analyze new and existing pre-, post-, and grand opening promotions and programs to support specific market needs
  • Manage all NRO Marketing planning templates, approval processes, timelines, and collateral, including standard and custom assets
  • Manage the NRO Marketing training program by leading training sessions and developing and managing all training collateral, partnering with key subject matter experts
  • Support the local Restaurant Marketing team throughout the NRO Marketing planning process by acting as a consultant throughout pre- and post-opening planning
  • Occasionally travel to local markets to support new restaurant openings and gain learnings across market types
  • Seek feedback from the local Restaurant Marketing team regularly to understand the effectiveness of programs and tools and adjust as needed
  • Partner with Divisional Leaders and Marketing Communications to develop recommendations for NRO Marketing campaigns and needed collateral for each NRO
  • Monitor NRO digital listings on the website, third-party sites, and NRO informational webpages
  • Work with cross-functional partners to address any issues with NRO Marketing materials and support requests
  • Provide support to domestic and international franchise partners through training and sharing of best practices, updated programs, and plan templates
  • Support the planning and execution of high-profile restaurant openings

Requirements for Success:

  • 5+ years of experience in marketing or field marketing role
  • Experience supporting New Restaurant Openings and training or coaching new crewmembers
  • Experience with developing programs and promotions starting from ideation to execution and analysis
  • Experience with turning insights into actionable marketing plans
  • Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
  • Self-driven, flexible, and highly energetic with strong written and verbal communication skills
  • Able to work effectively and efficiently both independently and collaboratively
  • Microsoft proficient: Excel, PowerPoint, and Word
  • Ability to travel up to 30% of the time
  • Bachelor's degree in marketing, communications, or a related field required

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