Product Marketing Associate

3 weeks ago

Dallas, United States HighLevel Inc. Full time
Job DescriptionJob DescriptionSalary:

Who You Are:
We’re seeking a dynamic Product Marketing Associate passionate about all aspects of product marketing including refining and optimizing marketing workflows; crafting, auditing, and improving help docs, and supporting cross-team and cross-department initiatives.


This pivotal role will serve as the cornerstone for ensuring our customers are equipped with clear, comprehensive guidance while concurrently fine-tuning our internal operations to amplify our marketing impact.


What You’ll Be Doing:

  • Monitor and audit help documentation and feedback looking for ways to improve content.
  • Outline helpful video content to enhance help docs.
  • Work with other members of the Product Marketing team to have video content created.
  • Outline larger content initiatives that would benefit our customer base.
  • Work with Product Managers and Dev Team to facilitate the creation of documents as releases roll out.
  • Manage freelance content creators to assist in content creation at scale
  • Support product-related initiatives across internal teams.
  • Architect & execute split tests on product-related nurture campaigns.
  • Build and enhance Workflows that support cross-departmental initiatives.


What You’ll Bring:

  • A deep and broad understanding of the HighLevel platform.
  • Enjoy writing about technical features in a way real users can easily understand.
  • Are highly organized with the ability to independently execute.
  • Ability to visualize issues from the perspective of our customers.
  • Ability to manageprojects within the confines of specified budgets.
  • Ability to managemultiple projects simultaneously.
  • Detail-oriented and capable of producing a highly polished final product.
  • Clear communicator with exceptional written and collaboration skills.
  • Demonstratedexperience translating complex concepts into easy-to-understand videos.


Experience/Education/Certifications Required:

  • At least one year of experience using HighLevel products and services.
  • At least one year of small/local business marketing experience.
  • At least one year of experience creating “how to”/help content.
  • Experience with video editing software (Camtasia, Screenflow, Capcut, Premier, Final Cut, etc.).

Experience with graphic design and photo editing tools (Photoshop, Canva, etc.)

EEOStatement:
At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves,  cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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