Sr. Product Marketing Manager

1 month ago

Dallas, United States Academic Partnerships Full time

Academic Partnerships assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, AP's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. AP brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

A Day in the Life:

The essential functions of this role are as follows:

  • Become an in-house expert in the assigned partners' products/programs, brand positioning, and target audiences.
  • Leverage market research and student insights to identify growth opportunities and/or improve partner / program features and value props. As necessary, conduct competitive and industry analyses. Monitor higher education industry trends.
  • Provide project oversight of voice of the customer research, collaborating with Marketing Research & Insights Team.
  • Create, maintain, and execute marketing calendar, plan, campaigns and assets.
  • Actively monitor partners' / programs' lead, application and enrollment performance. Regularly report on these metrics to key internal & external stakeholders.
  • Develop key messages for marketing campaigns based on partner's brand standards, market positioning, and target audiences.
  • Create and submit creative briefs to support development of marketing assets and manage all regulatory approvals to ensure university and governmental compliance.
  • Review marketing assets on a regular cadence to ensure accuracy and alignment to partner's brand standards and company's best practices
  • Collaborate with media, SEO, marketing automation and field marketing to monitor key metrics and ensure lead volume, lead quality and conversion rates achieve acquisition and retention goals.
  • Conduct performance analyses. Use data-driven, critical and innovative thinking to plan and execute optimizations based on performance data.
  • Execute on new partner/program launches, working towards near flawless execution for on-time delivery in market.
  • Develop and deliver partner-facing communications and presentations.
  • Work closely with all cross-functional teams to continuously improve the online experience throughout the entire student journey.
  • Develop and sustain strong internal and external relationships for assigned partners and projects
  • On fee-for-service engagements, help manage the marketing-related budget and deliver on contractual commitments throughout the statement of work.
  • Other duties, as assigned.

What You'll Need for Success:

You must meet the following requirements to be considered for employment:

  • Bachelor's level degree required; Master's degree (MBA) a plus.
  • 5+ years of brand management, portfolio management or product management experience. Agency marketing account management experience highly desirable.
  • Higher education experience a plus.
  • Proven track record of developing and implementing successful marketing strategies and campaigns.
  • Strong project management and organizational skills with experience managing multiple projects and/or clients projects.
  • Strong command of digital marketing channels, especially paid media. Conversant in Google Analytics or similar web analytics tools.
  • Computer proficiency with Microsoft Office required; experience with Salesforce CRM and Tableu a plus.
  • Excellent verbal and written communication skills. Solid presentation skills and comfort in presenting in front of groups and clients.
  • Ability to develop and sustain strong relationships and work collaboratively across functions and teams.
  • Strong attention to detail required.

Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.

Academic Partnerships offers the following comprehensive benefits:

  • PTO - accumulated from day one
  • 11 designated holidays
  • Medical - four options (including PPO and HDP)
  • Dental
  • Vision
  • Life & Disability (company paid)
  • Flexible Spending Account & Health Savings Account (company contribution to HSA)
  • Retirement plan with company match
  • Maternity / Paternity / Parental Leave (company paid)
  • Volunteer Time Off

Supplemental Benefits:

  • Wellness program
  • Alternative medicine options
  • Pet discounts
  • Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

  • Continuous Professional and Leadership Development Programs
  • Tuition Reimbursement for employees and their dependents

  • Product Marketing Manager

    3 days ago

    Dallas, United States American Heart Association Full time

    Overview: As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career. Product Marketing...

  • Product Marketing Manager

    3 weeks ago

    Dallas, United States Academic Partnerships Full time

    Bachelor's level degree required, ideally in marketing 5-8 years of marketing, product and/or portfolio brand management experience, agency or direct Strong analytical capabilities with demonstrated history of using testing, analyzing, refining and testing methodology Ability to work creatively and manage multiple projects simultaneously Computer proficiency...

  • Sr Manager Product Marketing HV GaN

    3 weeks ago

    Dallas, United States Infineon Technologies Full time

    Are you actively looking for a new career challenge? Are you looking for a position with a large, multinational organization, then this may be the position for you! We have an opportunity for a Sr Manager Product Marketing HV GaN GaN at Infineon. Apply now! In your new role you will: Develop and drive differentiated go to market strategy to drive...

  • Sr Manager Product Marketing HV GaN

    2 weeks ago

    Dallas, United States Infineon Technologies Full time

    Are you actively looking for a new career challenge? Are you looking for a position with a large, multinational organization, then this may be the position for you! We have an opportunity for a Sr Manager Product Marketing HV GaN GaN at Infineon. Apply now! Job description: In your new role you will: Develop and drive differentiated go to market strategy...

  • Manager/Sr Manager Product Marketing Go to Market

    3 weeks ago

    Dallas, United States Salesforce Full time

    Role Description At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales...

  • Sr Product Director

    2 weeks ago

    Dallas, United States Blue Yonder Full time

    Blue Yonder Title: Sr Product Director Overview Blue Yonder, a leading supply chain software company, is seeking a Sr. Product Director to join our Product Management team. The Sr. Product Director will play a key role in driving the strategy, development and execution for the company's Retail Planning solutions, working closely with cross-functional teams,...

  • Sr. Manager of Digital Marketing

    2 weeks ago

    Dallas, United States 80Twenty Full time

    Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products and personalized solutions. They are currently in an exciting and highly transformational phase as a business as they are evolving their brand, marketing and sales channels. They...

  • Sr. Manager of Digital Marketing

    2 weeks ago

    Dallas, United States 80Twenty Full time

    Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products and personalized solutions. They are currently in an exciting and highly transformational phase as a business as they are evolving their brand, marketing and sales channels. They...

  • Sr. Manager of Digital Marketing

    1 week ago

    Dallas, United States 80Twenty Full time

    Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products and personalized solutions. They are currently in an exciting and highly transformational phase as a business as they are evolving their brand, marketing and sales channels. They...

  • Sr. Manager of Digital Marketing

    2 weeks ago

    Dallas, United States 80Twenty Full time

    Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products and personalized solutions. They are currently in an exciting and highly transformational phase as a business as they are evolving their brand, marketing and sales channels. They...

  • Sr. Manager of Digital Marketing

    2 weeks ago

    Dallas, United States 80Twenty Full time

    Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products and personalized solutions. They are currently in an exciting and highly transformational phase as a business as they are evolving their brand, marketing and sales channels. They...

  • Manager/Sr Manager Product Marketing Go to Market

    2 weeks ago

    Dallas, United States Salesforce Full time

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies...

  • Sr Product Director

    3 weeks ago

    Dallas, United States JDA Software Full time

    Blue Yonder, a leading supply chain software company, is seeking a Sr. Product Director to join our Product Management team. The Sr. Product Director will play a key role in driving the strategy, development and execution for the company's Retail Planning solutions , working closely with cross-functional teams, including engineering, design, sales, and...

  • Sr Product Manager/Product Owner

    1 month ago

    Dallas, United States Saxon Global Full time

    Position : Sr Product Manager/Product Owner Client : Citibank Location : hybrid in Dallas, TX Rate : $80/hr on C2C Visa : USC / GC only Responsibilities: Responsible for end-to-end business analysis of Digital Technology Projects, Front-office applications (Banker and Client Portals), Improving Client Experience, Digital Adoption and Technology...

  • Sr Manager, Technology Product Management

    4 weeks ago

    Dallas, United States American Airlines Full time

    Location : DFW Headquarters Building 8 (DFW-SV08) Cities : Dallas - TX Requisition ID : 72868 Intro Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle...

  • Sr Specialist Product Marketing US

    2 weeks ago

    Dallas, United States Mary Kay Full time

    Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to...

  • Sr Specialist Product Marketing US

    2 days ago

    Dallas, United States Mary Kay Full time

    Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to...

  • Sr Specialist Product Marketing US

    2 weeks ago

    Dallas, United States Mary Kay Full time

    Company Overview Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other...

  • Product Marketing Manager

    3 weeks ago

    Dallas, United States THEATRO Full time

    **About Theatro**: We’re doing things no one has ever done. From developing game-changing technology and solutions to helping the world’s top brands connect like never before, every day brings new challenges and opportunities to innovate. We offer the chance to make your mark on something awesome. Join Theatro as a Product & Solutions Marketing Manager...

  • Senior Director of Product, Marketing and Pricing

    3 weeks ago

    Dallas, United States Women In Retail Leadership Circle Full time

    The Senior Director of Product Management is responsible for creating the operating model to delivering a portfolio of customer-facing products for Marketing and Pricing. They will work closely with the VP of Product to create a Product organization that is Strategic in delivering outcomes to the Customer and the Pricing Organization & Customers. The Sr....