Product Marketing Specialist
3 weeks ago
MUST BE IN DALLAS-FORT WORTH METROPLEX
Optomi in partnership with a leading video technology company, is seeking a talented individual to join our team as a Product Marketing Specialist. In this role, you will be responsible for creating plans & product marketing materials for launch and penetration. In collaboration with Marketing team, you will be planning and executing product campaigns & define messaging for trade conferences. You will be able to understand opportunity, customer needs, competition & trends.
What the Right Candidate will Enjoy:
- Working in a hybrid environment
- Entrepreneurial Mindset
- Competitive Compensation
Experience of the Right Candidate:
- Bachelor’s in marketing, business, computer/information science, or related disciplines
- MBA is plus but not required.
- Experience in product marketing (3-5 years) in the technology industry/B2B markets.
- Strong knowledge of Physical Security, IP Surveillance, Telco market
- Demonstrated ability to develop and implement successful marketing strategies.
- Exceptional written and verbal communication skills
- Creative storyteller that can craft elegant and compelling messages for complex products and succinctly explain complex ideas.
- Excellent presentation skills in public and internal forums.
- Deep understanding of B2B sales processes and how best to support sales teams and equip them for success.
- Strong analytical mind, skilled in assessing problems and making recommendations supported by data.
- Strong project management skills & ability to collaborate in cross-functional teams.
- Proficiency in data analysis and familiarity with marketing analytics tools
- Willingness to travel as needed for trade shows and customer visits.
Responsibilities of the Right Candidate:
- Product Strategy: Collaborate to define and execute the product launch strategy.
- Market Research: Understand opportunity, customer needs, competition & trends.
- Product Positioning: Develop value proposition and messaging that resonates w/market.
- Go-to-Market Strategy: Create plans & product marketing materials for launch and penetration.
- Sales and Channel Enablement: Collaborate to create and provide product & tools training.
- Product Campaign Management: In collaboration with Marketing team, Plan/execute product campaigns & define messaging for trade conferences.
- Product KPI Tracking: Define & monitor product marketing key performance indicators to gauge initiatives/campaigns success.
- Customer Engagement: Collaborate with key customers and build customer relationships and collect feedback and testimonials that will be used by the marketing team.
- Services and Operations: Collaborate with the service delivery and operations organizations to define service delivery strategy and bundles.
- Industry contribution: Work on whitepapers, position papers, collateral across various industry forums/conferences to drive our products.
- Alliance: Management of 3rd party relationship required for the business
- Reporting: Delivery monthly reports to the Senior Leadership Team on the progress and challenges around product marketing.
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