Product Marketing Specialist

3 weeks ago


Dallas, United States Optomi Full time

MUST BE IN DALLAS-FORT WORTH METROPLEX


Optomi in partnership with a leading video technology company, is seeking a talented individual to join our team as a Product Marketing Specialist. In this role, you will be responsible for creating plans & product marketing materials for launch and penetration. In collaboration with Marketing team, you will be planning and executing product campaigns & define messaging for trade conferences. You will be able to understand opportunity, customer needs, competition & trends.


What the Right Candidate will Enjoy:

  • Working in a hybrid environment
  • Entrepreneurial Mindset
  • Competitive Compensation


Experience of the Right Candidate:

  • Bachelor’s in marketing, business, computer/information science, or related disciplines
  • MBA is plus but not required.
  • Experience in product marketing (3-5 years) in the technology industry/B2B markets.
  • Strong knowledge of Physical Security, IP Surveillance, Telco market
  • Demonstrated ability to develop and implement successful marketing strategies.
  • Exceptional written and verbal communication skills
  • Creative storyteller that can craft elegant and compelling messages for complex products and succinctly explain complex ideas.
  • Excellent presentation skills in public and internal forums.
  • Deep understanding of B2B sales processes and how best to support sales teams and equip them for success.
  • Strong analytical mind, skilled in assessing problems and making recommendations supported by data.
  • Strong project management skills & ability to collaborate in cross-functional teams.
  • Proficiency in data analysis and familiarity with marketing analytics tools
  • Willingness to travel as needed for trade shows and customer visits.



Responsibilities of the Right Candidate:

  • Product Strategy: Collaborate to define and execute the product launch strategy.
  • Market Research: Understand opportunity, customer needs, competition & trends.
  • Product Positioning: Develop value proposition and messaging that resonates w/market.
  • Go-to-Market Strategy: Create plans & product marketing materials for launch and penetration.
  • Sales and Channel Enablement: Collaborate to create and provide product & tools training.
  • Product Campaign Management: In collaboration with Marketing team, Plan/execute product campaigns & define messaging for trade conferences.
  • Product KPI Tracking: Define & monitor product marketing key performance indicators to gauge initiatives/campaigns success.
  • Customer Engagement: Collaborate with key customers and build customer relationships and collect feedback and testimonials that will be used by the marketing team.
  • Services and Operations: Collaborate with the service delivery and operations organizations to define service delivery strategy and bundles.
  • Industry contribution: Work on whitepapers, position papers, collateral across various industry forums/conferences to drive our products.
  • Alliance: Management of 3rd party relationship required for the business
  • Reporting: Delivery monthly reports to the Senior Leadership Team on the progress and challenges around product marketing.



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