Associate Director Marketing

1 month ago

Shelton, United States Excelligence Full time
Job DescriptionJob Description

The Associate Director of Marketing for Really Good Stuff takes full ownership of conceiving, developing, implementing, and managing various marketing campaigns for the brand. Collaborating closely with the Vice President of Really Good Stuff (VP-RGS), this role is pivotal in transforming and revitalizing the RGS brand to meet and exceed market demands and consumer expectations, focusing on sales and EBITDA improvements.



This position leads a team of 1 to 3 members and coordinates efforts across multiple Excelligence Educational Solutions division teams, including analytics, digital marketing, creative production, web development, merchandising, product development, sales, customer service, and operations. Additionally, this role involves managing relationships with third-party entities to enhance brand awareness, acceptance, preference, and purchase across all Excelligence channels.



Reporting Structure:

This position reports directly to the VP-RGS with a matrix dotted line reporting to the Senior Vice President of Marketing - Excelligence Educational Solutions division (SVP-M).



Specific Deliverables:

  • Brand Management and Recall: Develop and implement strategies to enhance top-of-mind brand awareness among elementary school teachers and purchase decision-makers.
  • Portfolio Trial and AoV Growth: Drive larger portfolio trials to achieve Average Order Value (AoV) growth among public sector customers by implementing cohesive product marketing strategies that synergize efforts across product development, sales, merchandising, and customer engagement.
  • Net Promoter Score: Increase customer satisfaction by researching key drivers of satisfaction/loyalty and implementing initiatives to boost the Net Promoter Score (NPS).
  • Website Conversion: Increase conversion rates on the RGS website by implementing specific AI-driven strategies and personalization, leveraging a holistic understanding of various target personas to create an end-to-end personalized experience across various channels.

Primary Responsibilities:

  • Assist the VP-RGS in developing the brand equity, visual identity, and equity pyramid of Really Good Stuff.
  • Partner with cross-functional teams and the SVP-M to create key marketing strategies and programs for different channels.
  • Strategically assess and enhance brand awareness and recall for RGS, aligning with annual objectives.
  • Own and report on marketing plans and promotional strategies designed to generate sales, including testing, learning, and pivoting.
  • Monitor the influence of branding initiatives on sales, assess the cost-effectiveness of customer acquisition, and measure incremental Return on Ad Spend (iROAS) against annual goals.
  • Lead and mentor 1 to 3 direct reports in creating and executing marketing plans and promotional strategies designed to generate sales.
  • Collaborate with cross-functional teams to ensure content calendars and marketing initiatives meet lead generation and revenue goals for Really Good Stuff.
  • Partner with Web Development to ensure the RGS eCommerce site meets user experience needs and achieves performance goals (e.g., users, conversion, sales, Average Order Value).
  • Lead the "Rover" targeted direct response program for the Education Solutions division until reassigned to other brands.
  • Manage external vendor relationships, setting direction, evaluating performance, making adjustments, and holding them accountable.
  • Forecast, develop, and track RGS marketing-related metrics and iROAS analysis that are incremental to metrics produced by cross-functional teams.


Qualifications:

  • 5 to 8 years of brand and/or digital marketing experience.
  • Strong grasp of current marketing tools and strategies, with a flair for innovation.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
  • Keen eye for emerging market trends and an intuitive understanding of customer behavior.
  • Knowledge of and willingness to leverage AI technologies for data analysis, process optimization, and problem-solving.
  • High curiosity IQ; an inquisitive person.
  • Excellent communication, interpersonal, and leadership skills, especially within a matrix organization.
  • Demonstrated ability to lead and inspire a team, including those not directly reporting to you.
  • Proficient in analytics software and data interpretation.
  • Must be organized with exceptional verbal and written communication skills, able to create and present impactful presentations to senior executives.
  • Detail-oriented with strong organizational skills and superb execution and follow-through.
  • Proficient with Microsoft Office, PowerPoint, and website analytics tools (e.g., Google Analytics).


Equal Employment Opportunity Statement:


Really Good Stuff is an Equal Employment Opportunity (EEO) Employer. We are committed to providing equal employment opportunities to all employees, employment applicants, and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender, sex, pregnancy, gender identity or expression, sexual orientation, marital status, national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

At Really Good Stuff, we believe in the strength of diversity and inclusion. Join us, where everyone is empowered to thrive, and your unique perspective contributes to our collective success.

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