Communications Manager

1 month ago

Atlanta, United States Anisa Full time
Job DescriptionJob Description

THE COMPANY

Mission: To deliver the most meaningful beauty products and innovations by leading the industry forward in thoughtful design and state-of-the-art, responsible manufacturing, while passionately giving back to the communities where we live and work.

Vision: Our legacy of excellence connects everyone, everywhere to inspiring, sustainable beauty products and experiences.

ANISA INTERNATIONAL IS THE TRUSTED LEADER IN COSMETIC BRUSH DESIGN AND MANUFACTURING.

At Anisa, we have built a reputation for creating the highest standard of innovative, quality-driven products in the beauty brush space and attribute this success to a focus on strong customer relationships and partnerships, and an unyielding commitment to transparency within the manufacturing process.

Our fully owned manufacturing facilities in Tianjin and Jinghai, China serve as the “crown jewels” of our success. Through substantial investment in social and environmental sustainability, both of our state-of-the-art facilities offer the finest in operational excellence and advanced manufacturing practices, while maintaining the sanctity of the ancient art of brush making.

Our founder Anisa’s passion for the ethical treatment of animals and their well-being has led our company’s efforts to be the first to transition the industry from animal hair to man-made fibers that outperform any cosmetic brush on the market.

 We work with more than half of the world’s most influential beauty brands, and our roster includes 700+ incredible brands over the last 31 years. 

In continued pursuit of our vision, we expanded into direct-to-consumer brands in 2019, first through Anisa Beauty, shortly followed by the launch of Rose and Ben Beauty.

About our Founder:

Anisa Telwar Kaicker founded our organization in 1993 from humble beginnings, Anisa International is the only self-funded and female-owned cosmetic brush manufacturer in the world. 

The Team

At Anisa, Marketing is responsible for all global corporate communications. They are the guardian of the corporate and brand guidelines. We take pride in how we “show up” in the world. Marketing is responsible for the creation and maintenance of all internal or external corporate communications concerning our product offerings, corporate initiatives, meaningful events, team member acknowledgments, and our advocacy impact. In this department our team members are committed to creating branded marketing materials that are informative, creative, engaging, and compelling.

THE ROLE

As the Communications Manager at Anisa International, you will be at the forefront of shaping and executing our global communication strategies. This pivotal role involves driving the organization’s messaging, enhancing our brand reputation, and ensuring cohesive narratives across all platforms. Your strategic influence will extend across external and internal communications, including PR, social media, and corporate branding.

You will play a key role in transforming Anisa International's mission into globally impactful narratives that resonate across diverse markets. By elevating our story and aligning our brand consistently worldwide, you will contribute directly to our growth and success.

POSITION RESPONSIBILITIES

  • Strategic Communication: Craft and execute comprehensive global communication strategies to support corporate objectives and elevate visibility for Anisa International and Anisa Advocacy. Ensure consistent messaging and strategic alignment across all platforms.
  • Press and Media Relations: Lead global press communications, develop media relations strategies, and coordinate with external PR teams to secure earned media placements. Manage the CEO's engagement with media, including preparation for interviews and public appearances.
  • Corporate Branding and Marketing: Oversee all internal and external corporate communication materials to ensure they are in line with the CEO/COS vision. Drive the development of marketing content and sales materials that cater to a global audience. Additionally, support the CEO in developing compelling copy specifically tailored for the Anisa Beauty Brand, to be utilized across various platforms and channels, including videos and digital content, ensuring consistent and effective brand messaging.
  • Social Media Engagement: Oversee and enhance both Anisa International’s and the CEO’s social media platforms, ensuring that all content aligns with and reinforces overarching corporate messaging and strategic goals. Develop and execute a tailored social media strategy for Anisa International and the CEO that effectively engages key audiences and amplifies the company’s reach. Monitor engagement and adapt strategies to maximize impact, maintaining a cohesive and influential online presence for Anisa International and the CEO.
  • Cross-functional Collaboration: Work closely with marketing, sales, and external PR teams to coordinate and optimize cross-channel messaging and campaigns.
  • Communication Processes and Standards: Establish best practices, standards, and processes to ensure clear, consistent internal/external messaging.
  • Leadership in Communication: Guide executive leaders and help manage sensitive corporate communications.
  • Performance Analysis: Regularly assess the effectiveness of communication strategies and social media efforts, making data-driven recommendations for improvement.
  • Global Engagement: Travel up to 20% to represent Anisa International, enhancing our global outreach and market penetration.

QUALIFICATIONS

  • Educational Background: Bachelor's Degree in Communications, Marketing, Business, or a related field.
  • Experience: 4-6 years in communications or marketing, with a preference for experience in public relations and international engagements.
  • Communication Proficiency: Demonstrated excellence in written and verbal communication, with a proven ability to forge strong connections via social media platforms.
  • Cultural and Brand Awareness: Strong understanding of branding principles and cultural nuances, essential for global operations.
  • Adaptability: Highly adaptable, capable of thriving in a fast-paced and dynamic work environment.
  • Teamwork: Ability to work effectively both independently and as part of a diverse team.
  • Technological Skills: Proficiency in Microsoft Office Suite, Box, NetSuite, and Monday, along with experience in using social media management tools. Quickly adapting to new technological trends and innovations.
  • Organizational Skills: Exceptional organizational and project management skills, with a keen attention to detail and accuracy.

BENEFITS PACKAGE

We offer excellent benefits, which include 10 paid holidays and free products. We provide 4 weeks of Paid Time Off, Birthday PTO Day, 6 Mental Health, and 6 Volunteer Days each year. In addition, we offer Employee Assistance resources, Tuition Reimbursement, Monthly Health Benefits, Meals Reimbursement, and Life and Disability Insurance. We provide a 401(k) match after 1 year.

We are an EEO Employer.


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