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Communications Manager

2 months ago

Atlanta, United States AARP Full time
Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin .

AARP's Community, State and National Affairs Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state, and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Communications Manager engages in the development and implementation of communications strategies for targeted audiences in communities across the state on multi-channel platforms. Designs campaigns to raise awareness and inform, educate, and influence internal and external audiences. Responsible for the state office's earned media, paid media, social media and owned media and measuring the effectiveness of campaigns. Writes, edits, designs, collaborates and reviews communications for internal and external audiences. Ensures that content aligns with messaging, enterprise brand strategy and architecture. Collaborates with management to identify opportunities to streamline communication processes and develop new procedures that support the business unit/department.

Responsibilities

 Collaborates in the development of communications strategies tailored for target audiences over multi-channel platforms, and leads the execution of those efforts to inform, educate, and influence both internal and external audiences. Develops integrated communications strategies to reach key audiences, oversee implementation, and measure results. Develops message frameworks based on message research including tailoring to diverse audiences. Develops and refines messaging to ensure organizational consistency in all aspects of communication. Leverages internal and external communication platforms to relay complicated content using storytelling, illustrations, and other consumable formats. Produces or collaborates on producing a variety of individual communications products for internal and external audiences, including designing, writing, editing, and/or publishing communications. Develops and executes integrated communications and marketing plans for defined portfolios while providing day-to-day communications and marketing support and superior client service. Identifies and shares opportunities for public and media relations, thought leadership initiatives, social media, and digital tools that support programmatic objectives. Acts as day-to-day project manager for internal and external departmental communications efforts. Develops timelines to meet project commitments and to ensure deliverables from across the organization and external partners are on time. Works with management and partners in other departments to measure and report on program results, perform research and deliver findings, and understand and leverage segmentation data. Plans, organizes, and implements special assigned projects working with cross functional teams. Determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact.
Qualifications

 Bachelor's degree in Communications, Marketing, or a related discipline. 5+ years of relevant experience as a communications professional. Capable of creating and executing comprehensive communication plans and organizing media events. Ability to establish a strategic framework to position AARP with the media, membership base, and key opinion leaders. Skilled in developing and implementing communication tools and leveraging new technologies. Strong writing skills.
AARP will not sponsor an employment visa for this position at this time.

Additional Requirements
Regular and reliable job attendance. Effective verbal and written communication skills. Exhibit respect and understanding of others to maintain professional relationships. Independent judgement in evaluation options to make sound decisions. In office/open office environment with the ability to work effectively surrounded by moderate noise. Ability to occasionally lift up to 25 pounds.
Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.