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Storytelling & Strategic Content Director
5 months ago
Responsibilities:
Message Distribution Strategy:
- Develop and implement a comprehensive communications strategy to define audience, messaging, and distribution so that TTF's message may reach a wider audience across a variety of channels and networks.
- Work with TTF leadership and outside partners to build and deploy an evergreen PR strategy
- Create a strategy around micro-influencers, community advocates, and everyday supporters to help amplify TTF’s message and engage diverse audiences.
- Strategically plan and execute targeted campaigns throughout the year, aligning with key events such as testimonies or milestone moments.
Global Network of Storytelling:
- Build and nurture a global network of storytellers, including freelancers, international/regional staff, and volunteers, to ensure a diverse range of voices and perspectives.
- Develop scalable processes and resources for collecting, curating, and sharing compelling stories that resonate with our audience.
- Collaborate with internal teams and Ministry Partners to identify storytelling opportunities aligned with organizational goals and priorities.
- Continuously innovate and improve TTF's storytelling capability and quality, leveraging technology and best practices to scale up or down as needed.
Building Standalone Brand:
- Collaborate with TTF leadership to implement a communications strategy that elevates TTF's brand identity.
- Develop strategies to create opportunities around introducing various voices and personalities, ensuring the sustainability and longevity of the organization.
- Collaborate with the team to communicate the unique value proposition of TTF, positioning it as a trusted and influential entity in its field.
Main Job Functions:
- Stewardship of Storytelling Investment: Manage TTF's investment into storytelling and content creation, ensuring resources are allocated effectively to achieve maximum impact.
- Annual Communications Strategy: Work with the team to create, organize, and deploy an annual communications strategy aligned with organizational goals and priorities.
- Leadership and Discipleship: Lead and disciple TTF's storytelling team, fostering a culture of creativity, collaboration, and continuous improvement.
- Management of Tebow Group Content Retainer: Work cross-departmentally to manage the Tebow Group content retainer, ensuring each ministry has good representation and communication of priorities.
- International MVP Storytelling: Continue to grow and innovate TTF's international storytelling capability and quality alongside Ministry Partners.
- Public Relations Opportunities: Manage periodic public relations opportunities, working with the Tebow Group on an ongoing strategy to maximize exposure and impact.
- Internal Communication Support: Work with the communications team and TTF's serve team to deploy and arm other departments with updates, stories, and statistics to enhance internal communication and alignment.
Requirements:
- Bachelor's degree in communications, marketing, or a related field (master's degree preferred).
- Minimum of 8-10 years of experience in communications, public relations, or marketing, with at least 5 years in a leadership role.
- Proven track record of developing and implementing successful communication strategies, preferably in a global or cross-cultural context.
- Strong understanding of media relations, storytelling principles, and brand management.
- Excellent leadership and team management skills, with the ability to inspire and empower others to achieve shared goals.
- Strategic thinker with the ability to analyze data, identify trends, and make data-driven decisions.
- Commitment to the organization's mission and values, with a passion for storytelling and social impact.
As the Storytelling & Strategic Content Director at TTF, you will have the opportunity to make a significant impact by leading strategic communication initiatives, nurturing a global storytelling network, and strengthening our brand identity. If you are a visionary leader with a passion for storytelling and a desire to drive positive change, we invite you to join us in our mission to inspire and empower others through impactful communication.
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