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Digital Marketing Manager

3 months ago

Cary, United States HireNetworks Full time
Job DescriptionJob Description
Digital Marketing Manager – RaleighOur NC-based client is seeking a Digital Marketing Manager for a hybrid opportunity in their Cary, NC office. In this role, you will play a pivotal role in sculpting the landscape of their digital advertising efforts. Reporting directly to the Vice President of Marketing, you'll spearhead the strategy and execution across their growth-centric paid advertising channels, including paid search, retargeting, paid social, and review sites. This role is crucial for someone eager to drive their core business growth objectives and work hand-in-hand with cross-functional teams to ensure their campaigns are not just visible but impactful.Our client is a growing software company and has a flexible SaaS platform focused on accounting and management software. This is a permanent position which offers a competitive salary and benefit package. No visa situations, C2C or relocation assistance for this opportunity.
What You Will Do
  • Strategy Development: Oversee the execution of their digital marketing strategy across key performance marketing channels such as Google, Microsoft, LinkedIn, and Meta.
  • Performance Analysis: Build, monitor, analyze, and report on the performance of paid campaigns, identifying key opportunities for growth and optimization.
  • Budget Management: Keep a vigilant eye on budget allocation, ensuring optimal spend across campaigns to maximize ROI.
  • A/B Testing: Design and implement A/B tests, leveraging data to drive decisions that enhance campaign performance across critical metrics.
  • Data Analysis and Reporting: Work closely with the data intelligence team to create dashboards that accurately measure campaign success, forecast trends, and unearth optimization opportunities.
  • Management Reporting: Develop and deliver comprehensive management reports, presentations, and insights that inform strategic decisions.
  • Conversion Rate Optimization: Collaborate with marketing operations and external agencies to optimize landing page conversions, spearheading tests and reporting on outcomes.
  • Lead Management: Enhance lead flow and reporting processes in partnership with marketing operations to ensure seamless lead management and nurturing.
What You Need
  • Experience: At least 3 years of hands-on B2B marketing experience in developing and executing digital campaign strategies, particularly in Paid Search (SEM via Google Ads & Microsoft Ads) and Paid Social (LinkedIn, Meta).
  • Analytical Skills: A deep understanding of GA4 for detailed analysis and reporting, coupled with a data-driven mindset.
  • Collaborative Communication: Proven ability to work effectively with both creative and technical teams to develop integrated campaign strategies.
  • Organizational Skills: Exceptional organizational abilities and a strong sense of ownership over your work.
  • Quantitative Analysis: Demonstrated expertise in quantitative analysis, with a creative approach to testing methodologies and campaign optimization.
What Makes You Stand Out
  • Looker Studio Experience: Proficiency in creating Looker Studio reports for in-depth reporting and budget monitoring.
  • Review Site Management: Experience managing pay-per-lead programs on review sites like HotelTechReport, Gartner, and G2.
  • Marketing Stack Familiarity: Hands-on experience with tools like HubSpot, WordPress, and SEM Rush.
  • Creative Execution: Exceptional visual design and copywriting skills, with a proven track record of bringing creative marketing ideas to life, enhancing product visibility and customer.
  • SaaS Knowledge: Prior experience in a SaaS environment, particularly in roles that involve conversion rate optimization and digital marketing strategy.
Qualified applicants please send a resume and salary requirements to Martha Michaux mmichaux@hirenetworks.com.When looking for a job, have you ever heard the phrase… it is not about what you know, it is who you know? At HireNetworks, it really is all about who we know. Whether your current contract is coming to a close, you’re looking to advance your career or are a company on the hunt for new talent and wanting to expand…let HireNetworks put our networks to work for you.

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