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Marketing Specialist for Electrical Products
2 months ago
At ABB, we are committed to tackling global challenges.
Core Values:
Our values of care, courage, curiosity, and collaboration, along with a strong emphasis on diversity, inclusion, and equal opportunities, drive our mission to empower individuals in creating sustainable solutions.
This role reports to the Product Marketing Manager.
Key Responsibilities:
As a Product Marketing Specialist, you will leverage your expertise to design, develop, and execute the marketing strategy, positioning, and go-to-market approach for our low voltage molded case circuit breakers product lines.
You will take ownership of the product portfolio, overseeing all marketing and business development initiatives in the U.S.
Your role will also involve leading the communication and messaging of our product value propositions, ensuring alignment with ABB's global marketing strategy, and coordinating with other business functions to meet the expected KPIs for the product lines.
Accountabilities:
- Develop and implement the U.S. go-to-market product marketing strategy, including defining and communicating product value propositions and positioning.
- Manage sales execution for assigned products by coordinating the preparation of relevant materials and providing guidance to sales teams.
- Collaborate with Global Product Managers to ensure local product market acceptance and drive new product and feature development based on market needs and trends.
- Oversee product portfolio management, including pricing strategy, inventory management, KPI reporting, local market offerings, product gap analysis, and business case development.
- Facilitate internal and external training and maintain a strong technical presence.
Qualifications:
A Bachelor's degree in Engineering is required, with a preference for Electrical Engineering.
A minimum of 2 years of experience in Sales, Product Management, or Product Marketing Management within the electrical products/application industry is essential.
This position may require 25-30% travel.
Candidates must possess work authorization to be employed by ABB in the U.S.
About ABB:
ABB Smart Buildings focuses on optimizing energy efficiency, safety, security, and comfort across various building types through innovative installations and retrofit solutions.
The division provides integrated digital technologies for controlling HVAC, lighting, shutters, and security, alongside energy distribution solutions, catering to a wide range of applications including residential, commercial, and industrial.
Our cutting-edge technologies and digital solutions meet the growing global demand for smart building technologies that enhance energy distribution and automation.
We value diverse backgrounds and encourage applications from all qualified individuals.
Equal Employment Opportunity:
ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer, promoting diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status.
