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USA Marketing Manager

3 months ago

Reston, United States Public Sector Network Full time
Job DescriptionJob DescriptionSalary:

About Public Sector Network: 

Public Sector Network is a social learning platform that exists to help government around the globe break down silos, collaborate, and work together for better outcomes for citizens. Our growing community spans all tiers of government and public services, and allows members to network, benchmark and share best practice. 

About the Role: 

Reporting to the Regional Marketing Director, you will be responsible for the marketing of Public Sector Network’s key communities. You will be joining a passionate and committed sales and marketing team, contributing to the success of Public Sector Network’s USA event portfolio.  


  • Develop comprehensive marketing strategies for selected roadshows, large scale events and bespoke offerings as required
  • Compiling lists of prospective client businesses using directories and other sources to contribute to list research for partnership marketing
  • Assist with management of the external list research team, spot testing newly built data, reviewing briefing documents and scheduling list research projects
  • Assist with the management of the graphic design team, mainly helping them with prioritisation and project management
  • Meeting regular and prospective client businesses to establish and act on selling opportunities at our events
  • Assessing customers' needs and recommending and explaining goods and services to them through email communications
  • Monitoring customers' changing needs and competitor activity, and reporting these developments to influence sales management and business strategy
  • Following up with attendees to ensure satisfaction with our events and providing Public Sector Network with relevant feedback
  • Execute campaigns through HubSpot, including email, data segmentation, social media and SEO. 
  • Create and maintain event websites and landing pages in WordPress  
  • Collaborate with production, sales and operations teams to successfully execute campaign strategies and provide feedback on marketability of events
  • Liaise with clients on the marketing strategy and delivery of bespoke products (webinars, pay-per-lead, PCO) 
  • Help drive membership to Public Sector Network through the promotion of membership offerings 

 

General Duties Include:

  • Actively support the Company’s social purposes at work
  • Be a positive part of the Company’s culture and help it grow
  • Act ethically, kindly and respectfully to every fellow employee, the Company’s customers and suppliers, and any other person encountered in the course of employment.
  • An attitude of - “I am responsible for taking action, asking questions, getting answers, and making decisions. I won't wait for someone to tell me. If I need to know, I'm responsible for asking. I have no right to be offended that I didn't 'get this sooner."


What we offer:

  • A flexible and fully remote working environment.
  • The opportunity to excel in a growth environment with lots of potential to progress.
  • A collaborative and passionate team.
  • 4 weeks paid leave